The Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...

AdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...

Online platforms like Amazon, Flipkart, Blinkit, Instamart, Zepto, Zomato, and Swiggy are set to earn substantial advertising revenue. This...

The gaming company plans to issue warrants at Rs 260 apiece. The round saw participation from Riambel Capital, S Gupta Family Investments, ...

The decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Counci...

AppLovin stock soared after the company delivered a blockbuster Q2 2025 earnings report, with revenue jumping 77% year-over-year to $1.259 ...

The adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and...

According to CNBC-TV18, citing sources, Kamath is aiming to acquire a total of 3.5% stake in the firm "in his personal capacity". Kamath al...

The total advertising market in India stood at $11 billion in 2021, out of which 37% comprised the digital ads market.

Riding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers throug...

SoftBank Group invested $200 million in InMobi in 2011, its first bet in the country.

A successful listing for the adtech firm will mark a first for the Indian tech startup community and could deliver hefty returns for Masayo...

InMobi founder Naveen Tewari said the public markets, which were earlier bearish on the adtech industry, have turned bullish in the last 12...

POKKT will enable brand advertisers in the country to leverage its proprietary, tech-led advertising platform and portfolio of mobile adver...

Founded in 2016, Rappio is a platform that enables brands to use their audio advertising formats to be played back as ringtones on end-user...

“The acquisitions will be in the category of payments or analytics... ad-tech, expanding seller base… basically technology acquisitions or ...

"Advertisers are not leveraging vernacular languages efficiently. While the destination is in a local language, the banner ads are usually ...