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ADTECH PLATFORM
AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...- US stocks today: S&P 500 and Nasdaq notch records, boosted by AI and earnings optimismThe S&P 500 and Nasdaq reached record highs, driven by AI-related stocks like Nvidia and Sandisk, alongside a resilient jobs report. Despit...
- US stocks today: S&P 500, Nasdaq hit fresh peaks as tech stocks, jobs data lift sentimentU.S. stocks surged at Friday's open, driven by a robust employment report that alleviated concerns about a cooling labor market. A rebound ...
- IBDF backs MIB TV rating guidelines, seeks extended timelines for rolloutThe Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Ecommerce, quick commerce chasing ad spends with profitability in focusOnline platforms like Amazon, Flipkart, Blinkit, Instamart, Zepto, Zomato, and Swiggy are set to earn substantial advertising revenue. This...
- Nazara Technologies to raise Rs 500 crore via preferential warrant issueThe gaming company plans to issue warrants at Rs 260 apiece. The round saw participation from Riambel Capital, S Gupta Family Investments, ...
- Meet ChatGPT's new Asia-Pacific boss Kiran Mani: Ex-Google employee who has trekked to Mount Everest base camp twice and loves bikesOpenAI has appointed Kiran Mani, currently CEO of JioStar and a former Google executive, as its managing director for Asia-Pacific. He will...
- Google set to face modest EU antitrust fine in adtech investigation, sources sayThe decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Counci...
- AppLovin stock spikes 4% on explosive Q2 earnings—can 77% revenue growth fuel its AI ad-tech dominance?AppLovin stock soared after the company delivered a blockbuster Q2 2025 earnings report, with revenue jumping 77% year-over-year to $1.259 ...
- Zerodha cofounder Nikhil Kamath may acquire more stake in Nazara TechnologiesAccording to CNBC-TV18, citing sources, Kamath is aiming to acquire a total of 3.5% stake in the firm "in his personal capacity". Kamath al...
- E-commerce platforms provide an $8 billion market for digital ads in IndiaThe total advertising market in India stood at $11 billion in 2021, out of which 37% comprised the digital ads market.
- Vodafone Idea launches AdTech platform Vi AdsRiding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers throug...
- Son rejigs InMobi bet ahead of $1 billion IPO, transfers shareholding to SVF 2SoftBank Group invested $200 million in InMobi in 2011, its first bet in the country.
- InMobi prepares for Nasdaq listing, to seek $15 billion valuationA successful listing for the adtech firm will mark a first for the Indian tech startup community and could deliver hefty returns for Masayo...
- InMobi Group explores an IPO for its adtech businessInMobi founder Naveen Tewari said the public markets, which were earlier bearish on the adtech industry, have turned bullish in the last 12...
- POKKT expands operations in Japan in partnership with Adways IncPOKKT will enable brand advertisers in the country to leverage its proprietary, tech-led advertising platform and portfolio of mobile adver...
- Fork Media acquires majority stake in audio advertising platform RappioFounded in 2016, Rappio is a platform that enables brands to use their audio advertising formats to be played back as ringtones on end-user...
- ShopClues eyes companies in the ad-tech, payments and analytics space“The acquisitions will be in the category of payments or analytics... ad-tech, expanding seller base… basically technology acquisitions or ...
- Advertising technology companies target Internet users who browse in languages other than English"Advertisers are not leveraging vernacular languages efficiently. While the destination is in a local language, the banner ads are usually ...
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