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Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
Control encroaching coaching centresAs India's burgeoning coaching sector, a complementary education system, stands on the brink of national regulation, a government report pr...
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
A free smartwatch gift cost an Egyptian 750 million pounds after cybercriminals allegedly used it to empty his accountsA free smartwatch offer turned into a $15 million disaster for an Egyptian businessman, highlighting a sophisticated 'real-time phishing' s...
South Korean trade watchdog alleges Google abused its position in Android app storeSouth Korea's antitrust watchdog has accused Google of abusing its dominance in the Android app market. The Korea Fair Trade Commission all...
Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approachZerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted ...
A man searching a field in England found a 1,700-year-old Roman gold ring so rare that it later sold for £78,000A British metal detectorist, Kevin Minto, unearthed a stunning 1,700-year-old solid gold Roman ring, a find now captivating American audien...
South Korean trade watchdog alleges Google abused its position in Android app storeSouth Korea's antitrust regulator alleged on Wednesday that Alphabet's Google abused its dominant position in the Android app marketplace t...
Worries arise over gaming of WhatsApp usernamesThe feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...
Someone buried a curse 1,800 years ago to destroy an enemy using Egyptian magic; archaeologists have just found itA small lead tablet unearthed in the Netherlands is revolutionizing our understanding of ancient Egyptian magic's reach within the Roman Em...
Australia sues Amazon unit over alleged breach via Prime Video adsThe Australian Competition and Consumer Commission (ACCC) alleged that between November 2023 and August 2025, Amazon Australia used unfai...
Vikas Khanna invests in New York's Kolkata Chai CoMichelin-starred chef Vikas Khanna's Bungalow Hospitality Investments has partnered with New York's Kolkata Chai, a brand dedicated to auth...
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
Suits & Sayings: Hot ShotET’s roundup of the wackiest whispers in corporate corridors.
'Look inward': India 'categorically rejects' Pakistan's Karachi violence claims as 'baseless'India has strongly refuted Pakistan's claims linking it to Saturday's violence in Karachi, labeling the accusations as "baseless." New Delh...
3 Pakistani Rangers killed in terror attack on Karachi headquartersTerrorists launched a brazen attack on a Pakistan Rangers headquarters in Karachi's Gulistan-e-Jauhar area, resulting in the deaths of at l...
Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
Quote of the day by Marcus Aurelius: 'How much more grievous are the consequences of anger than the...' - Stoic philosopher's timeless lesson on anger and self-controlMarcus Aurelius, a Roman emperor and philosopher, is remembered for his leadership during challenging times and his profound wisdom. His pe...
Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.