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ADIDAS CHAMPIONS
Sabastian Sawe: Unique shoe that helps Kenya runner win London Marathon in record timeLondon Marathon results saw history was made as Sabastian Sawe finished the event in record time.26 Apr, 2026, 06.56 PM IST- World Cup 2026 jerseys revealed — World Champions Argentina’s shirt has fans talkingAs the FIFA World Cup 2026 approaches, national teams are revealing new kits, with the Argentina national football team drawing major atten...21 Mar, 2026, 06.37 PM IST
- Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finaleSports sponsorship is a significant driver of sales for apparel manufacturers, hence England and Spain's success in the Women's World Cup f...18 Aug, 2023, 11.43 AM IST
- Manchester United signs $1.1B deal with AdidasManchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...01 Aug, 2023, 12.16 AM IST
- Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...31 Jul, 2023, 04.14 PM IST
- Adidas' latest launch to celebrate legendary 'Predator'Adidas gets nostalgic as it returns to the archives and pulls out one more special edition. It resurrected the first Predator for the World...01 Nov, 2022, 09.01 PM IST
- Boxing champion Nikhat Zareen makes memorable entry at adidas store launch in BengaluruThe 6,500 sq ft store is spread across four floors.04 Jul, 2022, 08.39 AM IST
- Adidas powers a stellar line-up of female champions to shatter stereotypes, pre-conceptionsThe brand supports women in and outside the field, advocating for a fair field for all.01 Apr, 2022, 09.45 AM IST
- Rannvijay Singh picks up 10% stake in sports management firm IT MagiaFounded by Hemant Sharma and Arpit Gupta, IT Magia Solutions was launched in 2012.22 Nov, 2018, 05.30 PM IST
- Reliance Foundation ropes in adidas as partner for Campus FootballAdidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.22 Aug, 2016, 07.08 PM IST
- Adidas nets one past Nike in World Cup, Puma watchesBoth the teams that broke into the final - Argentina and Germany, were sponsored by Adidas, the world's second largest sportswear firm afte...17 Jul, 2014, 11.44 AM IST
- Sachin Tendulkar to mentor next generation cricketersIndian cricket icon Sachin Tendulkar will mentor 11 emerging players, including Parveez Rasool and Unmukt Chand, as part of an initiative b...20 Jan, 2014, 03.23 PM IST
- Adidas to cut Reebok store base in IndiaAdidas has said it will shut about one-third of Reebok brand stores in India as part of a restructuring after discovering 'commercial irreg...04 May, 2012, 02.41 AM IST
- Adidas raises 2010 earnings per share forecastAdidas has raised its earnings per share outlook after a strong Q2 thanks to 2010 FIFA World Cup.04 Aug, 2010, 12.11 PM IST
- Adidas Q2 net profit jumps, exceeds estimatesGerman sporting goods company Adidas, which sponsored 12 teams in the World Cup football tournament, reported second-quarter net profit tha...22 Jul, 2010, 10.50 PM IST
- ESPN Star ties up bulk ad deals for Champions TrophySports broadcaster ESPN Star Sports has inked bulk deals with Maruti Suzuki India, Bajaj Auto, Hero Honda, Samsung, Tata Motors, commercial...18 Sep, 2009, 03.18 AM IST
- Olympics sales help Adidas net grow 12% in Q2Adidas, the world’s second-largest sporting-goods maker, said profit rose 12%.06 Aug, 2008, 01.45 AM IST
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