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Who is Messi's wife? A family photo sparks fan frenzy before crucial Argentina World Cup match- Here's how Lionel Messi respondedLionel Messi shared a heartwarming moment with his wife, Antonela Roccuzzo, after she posted a family photo before an Argentina World Cup g...- Lionel Messi Net Worth: How the Argentina legend amassed his fortune as he reaches 200 international appearancesLionel Messi achieved his 200th international appearance for Argentina, joining Cristiano Ronaldo and Bader Al-Mutawa as one of football's ...
- Beckham becomes first British billionaire sportsmanDavid Beckham has achieved a historic milestone becoming Britain's first billionaire sportsman. His wealth, combined with his wife Victoria...
- Sabastian Sawe: Unique shoe that helps Kenya runner win London Marathon in record timeLondon Marathon results saw history was made as Sabastian Sawe finished the event in record time.
- World Cup 2026 jerseys revealed — World Champions Argentina’s shirt has fans talkingAs the FIFA World Cup 2026 approaches, national teams are revealing new kits, with the Argentina national football team drawing major atten...
- Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finaleSports sponsorship is a significant driver of sales for apparel manufacturers, hence England and Spain's success in the Women's World Cup f...
- Manchester United signs $1.1B deal with AdidasManchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...
- Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...
- Adidas' latest launch to celebrate legendary 'Predator'Adidas gets nostalgic as it returns to the archives and pulls out one more special edition. It resurrected the first Predator for the World...
- Boxing champion Nikhat Zareen makes memorable entry at adidas store launch in BengaluruThe 6,500 sq ft store is spread across four floors.
- Adidas powers a stellar line-up of female champions to shatter stereotypes, pre-conceptionsThe brand supports women in and outside the field, advocating for a fair field for all.
- Rannvijay Singh picks up 10% stake in sports management firm IT MagiaFounded by Hemant Sharma and Arpit Gupta, IT Magia Solutions was launched in 2012.
- Reliance Foundation ropes in adidas as partner for Campus FootballAdidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.
- Adidas nets one past Nike in World Cup, Puma watchesBoth the teams that broke into the final - Argentina and Germany, were sponsored by Adidas, the world's second largest sportswear firm afte...
- Sachin Tendulkar to mentor next generation cricketersIndian cricket icon Sachin Tendulkar will mentor 11 emerging players, including Parveez Rasool and Unmukt Chand, as part of an initiative b...
- Adidas to cut Reebok store base in IndiaAdidas has said it will shut about one-third of Reebok brand stores in India as part of a restructuring after discovering 'commercial irreg...
- Adidas raises 2010 earnings per share forecastAdidas has raised its earnings per share outlook after a strong Q2 thanks to 2010 FIFA World Cup.
- Adidas Q2 net profit jumps, exceeds estimatesGerman sporting goods company Adidas, which sponsored 12 teams in the World Cup football tournament, reported second-quarter net profit tha...
- ESPN Star ties up bulk ad deals for Champions TrophySports broadcaster ESPN Star Sports has inked bulk deals with Maruti Suzuki India, Bajaj Auto, Hero Honda, Samsung, Tata Motors, commercial...
- Olympics sales help Adidas net grow 12% in Q2Adidas, the world’s second-largest sporting-goods maker, said profit rose 12%.
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