The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...

FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...

Nike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament h...

The Indian cricket team and Manchester United football club united in Manchester. They exchanged jerseys and participated in friendly drill...

The trend of premiumisation is gaining momentum in the footwear, watches, and gym apparel market, with consumers seeking quality, exclusivi...

Sports sponsorship is a significant driver of sales for apparel manufacturers, hence England and Spain's success in the Women's World Cup f...

BCCI secretary Jay Shah, who confirmed the deal with the German sportswear giant on Monday, said Adidas would design and manufacture jersey...

Four days into World Cup, Nike teams have accumulated 15 points, while Adidas-clad teams have accumulated 11 points. So far during the tour...

Adidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.

However, many western countries whose performance seemed enviable are now heavily in debt, even GDP growths are either negligible or in neg...

Indian cricket icon Sachin Tendulkar will mentor 11 emerging players, including Parveez Rasool and Unmukt Chand, as part of an initiative b...

German sporting goods company Adidas, which sponsored 12 teams in the World Cup football tournament, reported second-quarter net profit tha...

The Olympic Games not only brought gold for athletes and their countries, but also for the companies that outfitted them with their gear.

The German sportswear and equipment company Adidas said on Monday that Euro 2008 football-related sales were already 50 percent stronger th...

Sports goods major Adidas is betting big on the ongoing Euro 2008 with a number of initiatives planned to celebrate the football tournament...

Herbert Hainer doesn’t look half the footballer he once was. Of course, at 53 and as CEO & chairman of the executive board of E10-billion a...

Global sports goods companies, Adidas and Reebok, have kickstarted the process of integrating their resources in India, with Adidas’ $3.8 b...