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Who is Messi's wife? A family photo sparks fan frenzy before crucial Argentina World Cup match- Here's how Lionel Messi respondedFootball legend Lionel Messi's personal life is as inspiring as his on-field achievements. His wife, Antonela Roccuzzo, recently shared a h...- FIFA 2026: 8 biggest controversies that have overshadowed the World Cup so farThe 2026 FIFA World Cup is generating significant debate beyond the pitch. Geopolitical tensions between the US and Iran, visa issues affec...
- A 2026 World Cup tech makeover is turning every player into a digital twin, with 16 cameras, a 13-gram smart ball, and millimeter-level scans that could settle the sport’s tightest callsThe World Cup introduces a revolutionary AI offside system. Players are now 3D scanned, and a smart ball tracks every touch. This technolog...
- FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...
- FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
- The FIFA World Cup is Nike’s to lose versus AdidasNike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament h...
- Mohammed Siraj bowls to Harry Maguire, Shubman Gill plays football as team India meet Manchester UnitedThe Indian cricket team and Manchester United football club united in Manchester. They exchanged jerseys and participated in friendly drill...
- Premium sneaker stampede sweeps India off its feet and Adidas is game for itThe trend of premiumisation is gaining momentum in the footwear, watches, and gym apparel market, with consumers seeking quality, exclusivi...
- Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finaleSports sponsorship is a significant driver of sales for apparel manufacturers, hence England and Spain's success in the Women's World Cup f...
- Kit sponsorship deal with Adidas runs until 2028, BCCI saysBCCI secretary Jay Shah, who confirmed the deal with the German sportswear giant on Monday, said Adidas would design and manufacture jersey...
- Shares of Nike and Adidas could score at the World CupFour days into World Cup, Nike teams have accumulated 15 points, while Adidas-clad teams have accumulated 11 points. So far during the tour...
- Reliance Foundation ropes in adidas as partner for Campus FootballAdidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.
- India will be future centre of power: Nizar Juma, Adidas Team Sport's CMDHowever, many western countries whose performance seemed enviable are now heavily in debt, even GDP growths are either negligible or in neg...
- Sachin Tendulkar to mentor next generation cricketersIndian cricket icon Sachin Tendulkar will mentor 11 emerging players, including Parveez Rasool and Unmukt Chand, as part of an initiative b...
- Adidas Q2 net profit jumps, exceeds estimatesGerman sporting goods company Adidas, which sponsored 12 teams in the World Cup football tournament, reported second-quarter net profit tha...
- Adidas, Puma say Olympics were a successThe Olympic Games not only brought gold for athletes and their countries, but also for the companies that outfitted them with their gear.
- Adidas reports stronger salesThe German sportswear and equipment company Adidas said on Monday that Euro 2008 football-related sales were already 50 percent stronger th...
- Adidas celebrates Europhoria in IndiaSports goods major Adidas is betting big on the ongoing Euro 2008 with a number of initiatives planned to celebrate the football tournament...
- Adidas represents team sports, Reebok individual gamesHerbert Hainer doesn’t look half the footballer he once was. Of course, at 53 and as CEO & chairman of the executive board of E10-billion a...
- Adidas, Reebok kickstart integrationGlobal sports goods companies, Adidas and Reebok, have kickstarted the process of integrating their resources in India, with Adidas’ $3.8 b...
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