Adidas to cut 500 jobs, says Yeezy trainers are historyAdidas plans to reduce up to 500 jobs at its headquarters to improve efficiency, following a tough year after its split with Kanye West. De...
Adidas CEO raises inflation warning after Trump tariff on China, Canada, MexicoUS President Donald Trump's tariffs on China, Canada, and Mexico has drawn sharp reactions.
As Nike struggles, Adidas must surf Samba wave with cautionAdidas is gaining market share from Nike with its popular Samba and Gazelle sneakers. However, it faces challenges in keeping consumer inte...
Adidas plans cheaper versions of popular shoesAdidas CEO Bjorn Gulden announced at the annual shareholders' meeting in Germany that the company will launch cheaper versions of its iconi...
Adidas makes $437 mln from Yeezy shoe sales, cutting projected lossAdidas sales fell 5% in euro terms in the second quarter but a release of Yeezy shoes helped its profit margin increase, narrowing a projec...
Manchester United signs $1.1B deal with AdidasManchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...
Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...
Adidas to start selling stockpile of Yeezy sneakers later this monthThe company said Friday that the move has no immediate impact on the company's current financial guidance for 2023.
Adidas to sell Yeezy designed shoes amid tensions with Kanye WestKanye West's antisemitic comments have resulted in ADIDAS walking away from the singer along with VOGUE and Balenciaga.
Adidas appoints boss of rival Puma as CEO after Ye falloutChief Financial Officer Harm Ohlmeyer will head Adidas until the end of the year. He takes the helm temporarily after the company ended a p...
Adidas-Arsenal deal extended till 2030. Details hereThe current agreement between Adidas and Arsenal was supposed to expire in the 2023-24 session. However, Arsenal has confirmed that the dea...
Kanye West's latest Instagram posts take shots at companies he has helped to make billions of dollarsKanye West creates one more post with a fake newspaper page announcing the death of Kasper Rorsted, the Adidas CEO. Kanye’s fans are baffle...
Adidas CEO Kasper Rorsted to step down next year, successor soughtRorsted, who has been CEO since 2016, and its supervisory board "mutually agreed" that he will hand over during the course of 2023, the Her...
Adidas to sell Reebok to US firm Authentic Brands GroupAdidas bought Reebok in 2006 but announced that it would offload the brand in February this year after struggling to lift the brand's fortu...
Revamp Begins: All 200 employees at Reebok India offered VRSThe VRS will include career support and severance packages based on the time frame of their association with Reebok India Company.
- Adidas' 1Q net profit surges to $222.4 million
A sharp uptick in sales in North and South America has pushed athletic shoe and clothing maker Adidas AG's first quarter profit higher.
Adidas represents team sports, Reebok individual gamesHerbert Hainer doesn’t look half the footballer he once was. Of course, at 53 and as CEO & chairman of the executive board of E10-billion a...