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ADEX INDIA
Festive season to see Rs 5,400 crore of extra ad spendsIndian advertising expenditure is poised for a significant boost this festive season, with projections indicating an increase of ₹5,400 cro...- AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024: MadisonAccording to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...
- US-based YouTube Ad Co forays into IndiaChannel Factory is a Google-certified global technology and data platform which helps maximise performance efficiency and contextual suitab...
- Ad spending in India set to grow 15 per cent this year: ReportIt added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...
- Ad industry on television rebounds with 43% growth in Jan-June ’21: TAM AdExThe report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...
- TV industry eyes double-digit ad growth in FY22As per data from Adex India, a division of Tam Media Research, total ad volumes on TV – across genres – shrunk by 12% and 19% in the months...
- Akshay Kumar beats Virat Kohli as the most-visible celebrity in advertisements during the pandemicKareena Kapoor secured the third spot in the list.
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- TAM Media Research, Israeli firm develop digital advertising measurement toolsEarlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.
- India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupMAs per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expect...
- BJP's marketing blitz in Madhya PradeshBJP’s share in overall ad insertions between August-November was at a whopping 73% in the state.
- Newspapers’ share of ad pie set to get bigger next yearA top executive at media agency said assembly elections in eight states, including Madhya Pradesh, Chhattisgarh, Rajasthan, and Karnataka, ...
- Newspapers will have major share of ad pie for three yearsFive of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...
- eFashion sweats it out as cos spend less on ad blitzThe online segment's flattish sales growth rate helped offline players gain lost ground in the fashion category. In 2016-17, offline player...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
- ASCI identifies 55 potentially misleading advertisementsNAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.
- ASCI launches initiative to track misleading adsThe Advertising Standards Council of India (ASCI) today launched an initiative to track and control misleading advertisements.
- TV, print advertising record good growth in first half of 2011Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.
- Banking, finance print ad volumes jump 60%Print advertising of banking, finance and investment sector increased by 60 per cent during the first half of 2010
- Retailers increase ad spend on TVAs retailers in India grapple to attract more footfalls, they increased their ad spent by 12% during Jan-May 07.
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