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ACCENTURE BRAND HISTORY
Shiprocket on way to D-Street; Google unleashes AIShiprocket has taken a significant first step towards its public market listing. This and more in today's ETtech Top 5.
Shark Tank India Season 4: Peyush Bansal makes record-breaking investment as brand secures show's biggest ever dealIn a historic moment on Shark Tank India Season 4, Peyush Bansal, co-founder of Lenskart, made the show's largest-ever investment by acquir...
Restless investors, turnaround hopes await Wipro’s new CEO Srinivas PalliaWipro CEO Thierry Delaporte resigns, Srinivas Pallia takes charge facing tough times. Must boost morale, focus on large deals, client minin...
New draft policy aims to level ecommerce playing field; Byju's lenders open to negotiations, will act collectivelyThe government will soon release a draft policy for the ecommerce sector, disallowing marketplaces from selling brands in which they hold e...
Cloud services wage price war as startups cut costs; wary IT firms may halve hiring of engineersAmid the ongoing funding crunch, Indian startups are cutting their spends on cloud storage and renegotiating contracts with service provide...
ETtech Explainer: Big Tech battle it out for AI controlThe brand wars between technology behemoths are trending again. This time it is Microsoft versus Google. The foot soldiers are AI chatbots ...
Facebook is now Meta: A look at other corporate rebranding effortsFacebook Inc. is changing its name to Meta Platforms Inc., joining a long list of companies — including Google, Philip Morris and Nefflix —...
HCL Technologies names Jill Kouri as Global Chief Marketing OfficerKouri joins HCL Technologies most recently from JLL, where she was Chief Marketing Officer, Americas, for seven years.
The art and science behind rebranding and renaming a brandIt is quite common for established companies to have their names changed for reasons varying from business expansion and mergers and acquis...
WPP to work with clients on how to reduce single use plasticAt the Cannes Lions Festival of Creativity, the WPP beach was buzzing with activity that included “candid” chats with executives from Faceb...
MS Dhoni's 11-year innings with PepsiCo ends, Virat Kohli the new iconDhoni's association with PepsiCo dates back to 2005. 'Oh Yes Abhi' and 'Change The Game' were among the company’s biggest campaigns that fe...
Aero India: Now Make in Karnataka is the new buzz wordPitching to brand the state on the lines of Make in India, chief minister Siddaramaiah on Wednesday announced the concept of "Make in Karna...
- How Krishnan Chatterjee is shaping a unique identity for brand HCL Technologies
Chatterjee's biggest accomplishment has been to grow HCL's brand recognition, despite being a relatively small player based out of India.
- Accenture Delhi wins BE Quiz 2009
Cannons to the left, cannons to the right. Even before the first question was shot at the participants in the grand finale of the Brand Equ...
- IT sector still favourite of engineering graduates
Four out of the top five preferred cos were from IT. The top three cos in engineering campuses were TCS, Google, and Accenture. Top 10 anno...
- IIT Kharagpur grad gets $80,000 offer
The highest international compensation of $80,000 (Rs 32 lakh approximately) this time around beats last year’s Rs 13 lakh, with an increas...
- Single team to run Kingfisher-Deccan combine
By having just one team, tapping synergies become a lot easier with a common head for engineering, operations and every other function. Fly...