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ASCI CODE
In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...- ASCI urges LinkedIn influencers to disclose brand partnerships for ethical marketingASCI has advised LinkedIn influencers to disclose their connections with brands they promote to ensure compliance with regulations. This st...
- 81% of ad violations were on account of misleading claims in FY24: ASCIASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81...
- Digital media continues to be biggest source of ad violations: ASCIASCI observed a significant increase in ads directly violating the Drug and Magic Remedies Act of 1954, leading to the issuance of intimati...
- Body spray ad was potentially in serious violation of regulation, says ASCIAfter seeing the ad campaign, the Advertising Standards Council of India (ASCI) immediately invoked a special process called "Suspended Pen...
- ASCI updates code of conduct to include gender, sexual orientation in advertising“It is not acceptable, for example, to associate characteristics such as sluggishness with a certain body shape. Similarly, to deride someo...
- ASCI slams brands using Olympics winners in ads without approvalThe athletes’ names are being leveraged and linked to brands across corporates such as Aditya Birla Group, Apollo Hospitals and Perfetti Va...
- ASCI bans surrogate advertising of 12 liquor companies"All these advertisements were found to be in violation of the ASCI code, as advertisers failed to convince the Consumer Complaints Council...
- 64 advertisements withdrawn for not following code: Advertising Standards Council of India"COVID-19 related claims, as well as misleading education claims, continued to dominate the kind of complaints we received at ASCI during t...
- Celebrities should be cautious: ASCI secretary generalCelebrities should be cautious so as to not endorse products and claims that are in violation of law such as the Drugs and Magic Remedies A...
- Ad watchdog to look at celebrity endorsements of pan masala adsOn January 18, the Delhi Government had written to several Bollywood personalities including Shah Rukh Khan, Saif Ali Khan asking them not ...
- Advertising Standard Council of India upholds complaints against 134 misleading adsAccording to Customer Complaints Council of ASCI out of 147, maximum 56 complaints of misleading ads were upheld from personal & healthcare...
- ASCI to take prompt action against ads against public interestAs per the SPI initiative, advertisements which are seen as in serious breach of ASCI's code will now be required to be withdrawn immediate...
- CII for self-regulation to check misleading advertisementsThe CII National Committee on marketing on Monday released a whitepaper on 'self-regulation in advertising'.
- Advertisment body upholds complaint against Red Label, 8 othersComplaints against nine out of 14 advertisements, including those of Brooke Bond Red Label Natural Care were upheld for violation of code o...
- ASCI identifies 55 potentially misleading advertisementsNAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.
- ASCI launches initiative to track misleading adsThe Advertising Standards Council of India (ASCI) today launched an initiative to track and control misleading advertisements.
- Govt asks broadcasters to comply with ASCI advertisement codeThe govt has cautioned DTH service providers, multi-service operators and TV channels against airing ads in violation of the self-regulatio...
- Complan told not to make tall claimsThe advertising Standards Council of India (ASCI) has sent a notice to Heinz India to either modify or withdraw an advertisement which clai...
- ASCI code made compulsory for TV adsGovt by a notification on August 2 has asked all concerned authorities to ensure that Advertising Standards Council of India (ASCI) codes a...
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