The recent assassination attempt on former President Trump sheds light on the accessibility and lethality of AR-15 rifles in the US. The we...

Founded by Meghna Saraogi and Lalit Vijay, mirrAR.com, a portfolio company of Saraogi’s first entrepreneurial venture StyleDotMe, provides ...

With over 200 million Snapchatters in India, we're seeing more and more creators, developers and brands tap into our community's passion fo...

Google on Wednesday announced new augmented reality (AR) beauty tools for shoppers and brands on mobile browsers.

The enterprise venture also comes as Snap is seeking to diversify its revenue beyond digital advertising, which currently comprises the vas...

“We are really excited about the momentum and the growth in India, and I know that with our AR platform, in particular, it's been amazing t...

Snap announced the pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in th...

As metaverses for work and leisure become a virtual reality, a hybrid mix of connectivity-enabled tech is expected to be a common element o...

After hitting the new milestone, Snap is doubling down on commerce in India and has inked several partnerships with leading platforms like ...

Scapic's no-code platform helps create immersive experiences across categories such as fashion, furniture & electronics. It enables the cre...

Jewellery shopping is a traditional affair around Diwali and Dhanteras, but business was a muted affair due to sharp rise in gold prices an...

Jewellery sites are investing in digital tools to replicate the offline buying experience using virtual try-ons, chatbot assistance and liv...

There are over 10 US patents behind Avataar's plug and play platform, and the fresh funds will be deployed towards research and development...

Firm looks to bring AR, personalised experiences and customer analytics to offline stores in India

“Augmented reality is a new way to use technology that will transform the way you perform everyday tasks."

This year’s event takes place against a backdrop of historic scrutiny from lawmakers and the public over how internet companies collect, us...

Globally, magicpin is not the only platform to have jumped on the augmented reality (AR) advertising bandwagon.