Fox McCloud and his team are returning to the Nintendo Switch 2. A new Star Fox game, a remake of Star Fox 64, launches June 25. It feature...

After 15 years at the helm of Apple, Tim Cook will step down to make way for insider John Ternus. This and more in today's ETtech Top 5.

This comes days ahead of rival Meta set to showcase its AR glasses at the Meta Connect conference and Apple Inc having set the stage for it...

Berger Paints is targeting the next significant milestone of Rs 20,000 crore in sales by 2029, says Abhijit Roy, MD & CEO, Berger Paints.

Niantic's Pokemon Go is undergoing a transformation with the Rediscover Go event, featuring a series of updates and events starting in Apri...

In Chapter 4 Season 5 of the game offers the players with bulk of weapons which have their own distinctive attributes and advantages. But u...

As part of the anti-insurgency grid, AR also enjoys protection under the controversial AFSPA and has come under criticism for alleged misus...

With AR filters catching advertisers' fancy, an ecosystem of specialised creators has emerged. But the growing popularity of AR filters cou...

The company will have a laser focus now on South East Asian markets which continue to expand rapidly in terms of digital payment acceptance.

The game tasks players with tracking down Pokémon by exploring the physical world and casting digital Pokéballs on their phone screen. In-g...

The platform's total contribution to all the schemes together stood at Rs 8,210 crore in May.

This collaborative partnership will enable the media and entertainment players to reap the benefits of cutting edge technology including AR...

Firm looks to bring AR, personalised experiences and customer analytics to offline stores in India

With Apple and Google pitching augmented reality as a key feature of their mobile devices and operating systems, the technology could final...

Krishna Milan Rao, CEO of Empower Labs, said, "We wanted to deliver AR content to the audience in a package that they are comfortable with,...

At the TED 2016 conference in Vancouver a couple of weeks ago, Steven Spielberg and Harrison Ford stepped into The Void, a interactive virt...

Blippar, which counts global brands like L'Oreal, and Jaguar among its clients, also expects to add about 3-5 million users for its app in ...