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PUBG-inspired mall battles: Chinese Gen Z turns shopping centres into real-life battlefieldsYoung people in China are transforming shopping malls into augmented reality battle royale gaming zones, inspired by popular titles like PU...- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Sony announces PlayStation Plus June lineup with new games available starting June 2, check detailsSony has revealed the PlayStation Plus June lineup, featuring Grounded: Fully Yoked Edition, Nickelodeon All-Star Brawl 2, and Warhammer 40...
- Star Fox Direct finally revives Fox McCloud with stunning Nintendo Switch 2 remake launching in JuneFox McCloud and his team are returning to the Nintendo Switch 2. A new Star Fox game, a remake of Star Fox 64, launches June 25. It feature...
- Apple CEO Tim Cook steps down; HCLTech Q4 reportAfter 15 years at the helm of Apple, Tim Cook will step down to make way for insider John Ternus. This and more in today's ETtech Top 5.
- Snap unveils fifth-generation of Spectacles, its augmented reality glassesThis comes days ahead of rival Meta set to showcase its AR glasses at the Meta Connect conference and Apple Inc having set the stage for it...
- Unorganised sector has played a big part in growth of paint market: Abhijit Roy, Berger PaintsBerger Paints is targeting the next significant milestone of Rs 20,000 crore in sales by 2029, says Abhijit Roy, MD & CEO, Berger Paints.
- Pokemon Go Rediscover Go Event: Here’s what we know so farNiantic's Pokemon Go is undergoing a transformation with the Rediscover Go event, featuring a series of updates and events starting in Apri...
- Fortnite Chapter 4 Season 5: Best weapon loadout you need to haveIn Chapter 4 Season 5 of the game offers the players with bulk of weapons which have their own distinctive attributes and advantages. But u...
- MHA to brief house panel about Assam Rifles role and workAs part of the anti-insurgency grid, AR also enjoys protection under the controversial AFSPA and has come under criticism for alleged misus...
- The big picture in the entire AR-filter crazeWith AR filters catching advertisers' fancy, an ecosystem of specialised creators has emerged. But the growing popularity of AR filters cou...
- Tie-ups, tech will help us expand in India, South Asia, says Pine Labs CEO Amrish RauThe company will have a laser focus now on South East Asian markets which continue to expand rapidly in terms of digital payment acceptance.
- Pokémon Go studio revs up pipeline in quest for next AR hitThe game tasks players with tracking down Pokémon by exploring the physical world and casting digital Pokéballs on their phone screen. In-g...
- BSE StAR MF contributes 66% of industry's net equity inflow in MayThe platform's total contribution to all the schemes together stood at Rs 8,210 crore in May.
- Weisman Worldwide Entertainment & Holosuit join hands to bring AR/VR experienceThis collaborative partnership will enable the media and entertainment players to reap the benefits of cutting edge technology including AR...
- Alibaba planning to bring its China retail playbook to IndiaFirm looks to bring AR, personalised experiences and customer analytics to offline stores in India
- Augmented reality can finally become more than a fadWith Apple and Google pitching augmented reality as a key feature of their mobile devices and operating systems, the technology could final...
- Empower Labs launches India's first augmented reality mobile gameKrishna Milan Rao, CEO of Empower Labs, said, "We wanted to deliver AR content to the audience in a package that they are comfortable with,...
- With Augmented Reality/Virtual Reality, startups create a new worldAt the TED 2016 conference in Vancouver a couple of weeks ago, Steven Spielberg and Harrison Ford stepped into The Void, a interactive virt...
- Visual browser Blippar forays into India; eyes 3-5 million users in 12 monthsBlippar, which counts global brands like L'Oreal, and Jaguar among its clients, also expects to add about 3-5 million users for its app in ...
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