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AR ENGAGEMENT
Ola’s valuation crashes 99%; Snapchat India ad pushHappy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Sebi eases onboarding norms for foreign portfolio investorsThe Securities and Exchange Board of India has simplified rules for foreign investors. This eases the process of obtaining PAN cards for ov...
- ‘What mistake did I make now?’: Ranveer Singh, Alia Bhatt’s co-star on how meeting Thalapathy Vijay changed his perspective of the Tamil Nadu CMTamil superstar Thalapathy Vijay, now Chief Minister of Tamil Nadu, was lauded for his humility by Bengali actor Tota Roy Chowdhury. Recall...
- HYBE India launches Snapchat-based auditions for global girl groupHYBE India and Snap India are joining forces. They are launching an augmented reality audition process on Snapchat. Aspiring artists can no...
- The Real Meaning Behind HRs Saying “We’re Moving Quickly” That You Quietly Worry AboutOrganizations are increasingly prioritizing speed, leading to rapid decision-making that can challenge employees. While agility is crucial,...
- "Hamas has ties with Lashkar-e-Taiba": Israel urges India to designate Palestine group as terror organisationIsrael's Foreign Minister Gideon Sa'ar met with Hindu leaders, discussing regional security and Israel's ongoing conflict. He emphasized th...
- Attacks on merchant shipping completely unacceptable, says Jaishankar amid West Asia situationIndia's External Affairs Minister S Jaishankar has strongly backed safe and unimpeded maritime shipping. He stated that attacks on merchant...
- SEBI seeks CBDT clarity on tax role of authorised representatives of FPIsIndia's market regulator Sebi seeks clarity from the tax department on the duties of authorised representatives for foreign investors. Fund...
- When Layoffs Start Happening Daily In A Company, Studies Show Employees Start Thinking and Working DifferentlyFor some organizations in the US, layoffs are not something out of the ordinary but have developed into a recurring phenomenon that persist...
- The Subtle Sign Your Workplace Power Structure Is ChangingEmployees are noticing increased oversight through unfamiliar reviewers, signaling a shift in supervision beyond immediate superiors. This ...
- Why Some Animals Choose Family Over Freedom And What It Reveals About SurvivalLife in nature is not just about survival. Organisms often help their relatives reproduce. This is explained by inclusive fitness theory. I...
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
- For Gen Z, AI is becoming a daily tool, not a trendGen Z is integrating AI and AR into their daily routines for practical purposes, using AI as a "tech buddy" for tasks and studies. Augmente...
- Highest number of lenses published on Snapchat come from India: Snap CTOSnap claims to have claims to has more than 375,000 creators worldwide in augmented reality (AR) ecosystem that have built over 4 million A...
- India's AR developer community has grown by more than 50%: Snap's Pulkit TrivediDuring his opening address, Snap cofounder and CTO Bobby Murphy emphasized the company’s commitment to fostering creativity and self-expres...
- AI to cut barriers to creativity for developers, creators, says Snap CEO Evan Spiegel on India visitSpiegel emphasised the role that AI is expected to play in image and video creation. He said AI has the potential to bridge the gap between...
- Snapchat empowering 200 million users in India with AR experiences: CEO Evan SpiegelWith over 200 million Snapchatters in India, we're seeing more and more creators, developers and brands tap into our community's passion fo...
- Snap leaning on AR to drive its India business, says cofounder Bobby Murphy“We are really excited about the momentum and the growth in India, and I know that with our AR platform, in particular, it's been amazing t...
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