Psychologists explain why parents should not say ‘we cannot afford it’ to kids. Parenting lessons on how to teach money's value to kidsMany parents use the phrase "We can't afford it" to turn down their children's requests, but psychologists say it may create unnecessary an...
01 Jul, 2026, 04.49 PM IST
How Agentic AI Is Growing — and how enterprises can make the best of itEnterprise software has spent the last two years shifting from AI that answers to AI that acts. Agentic AI - systems that plan multi-step w...
01 Jul, 2026, 01.44 PM IST
Apple’s new Creator Studio brings AI video editing, image generation, and Logic Pro upgradesApple has launched Creator Studio, a new subscription bundling professional creative apps like Final Cut Pro and Logic Pro, with a strong e...
01 Jul, 2026, 12.48 PM IST
'AI FOMO': Why this Google techie left the tech giant even after getting Rs 9.5 crore salaryA former Google account executive, Yousuf Imran, quit his high-paying job after earning nearly $1 million, citing fears of layoffs and the ...
30 Jun, 2026, 04.13 PM IST
Middle-class money reality: Is Rs 1,00,000 montly salary only worth Rs 30,000? CA says the reason is not overspending but something elseA Gurugram-based chartered accountant has sparked a discussion on social media after claiming that a ₹1 lakh monthly salary now feels like ...
30 Jun, 2026, 03.50 PM IST
Along came an alien prompt: A day in the life of a software engineerThe role of an IT engineer has been rewritten over the past two years. Against the backdrop of persistent layoff fears, ET speaks to a cros...
30 Jun, 2026, 06.00 AM IST
NPCI turns to AI to stop frauds from siphoning off moneyIndia's banking sector is set to gain a powerful new weapon against digital fraud. The National Payments Corporation of India (NPCI) has in...
30 Jun, 2026, 12.39 AM IST
Cheaper AI is better: Soaring bills are reshaping how businesses choose modelsTop executives such as Microsoft's Satya Nadella, Palo Alto Networks' Nikesh Arora and Coinbase Global's Brian Armstrong have said smaller,...
29 Jun, 2026, 04.06 PM IST
Ford brings back old hands to fix AI-led quality issuesFord Motor Co. is re-emphasizing human expertise to combat persistent quality issues, bringing in hundreds of veteran engineers to train it...
29 Jun, 2026, 12.42 PM IST
AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...
29 Jun, 2026, 09.38 AM IST
Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
29 Jun, 2026, 12.30 AM IST
Beyond Nvidia: Why AI giants like OpenAI, Google and Amazon are building custom chipsThe AI race is heating up as tech giants like OpenAI, Google, Amazon, and Microsoft design their own chips to optimize AI operations. This ...
27 Jun, 2026, 04.22 PM IST
IndiaMART doubles down on AI to curb fake listings, improve buyer interactionIn a bold move, IndiaMART is ramping up its AI-related budget, with plans to double its expenditure biannually. This funding will be direct...
25 Jun, 2026, 02.58 PM IST
Indian investors lead the world in AI adoption for finance, but still trust humans with the final callIndian wealthy investors are leading the world in using AI for financial research and analysis, with 86% leveraging the technology. While A...
24 Jun, 2026, 01.20 PM IST
Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
24 Jun, 2026, 11.31 AM IST
As AI adoption grows, token consumption comes under close scrutinyBusinesses are facing hefty AI bills, prompting a shift from simply counting AI tokens to scrutinising their actual value. Companies are no...
23 Jun, 2026, 01.53 PM IST
Psychology says adults who save money in jars or piggy banks are not old-fashioned: Why physically seeing money grow gives the brain a sense of control and securityPsychology suggests that adults who save money in jars or piggy banks are rarely being old-fashioned. More often, they are responding to a ...
21 Jun, 2026, 07.34 PM IST