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AI MONETISATION FOR CREATORS
AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is creating a new revenue stream for celebrities and digital creators by allowing them to license AI-generated vers...
Bigger picture: Media industry shifts focus to attention, data & techSpeaking in a panel discussion at Ficci Frames, India's leading media and entertainment conclave, Zee Entertainment CEO Punit Goenka said t...
YouTube ecosystem adds over Rs 18,000 crore to India's GDP, supports 9.6 lakh jobs in 2025The findings point to a significant shift in India's digital creator landscape, where independent content creators are increasingly evolvin...
Human touch in AI era & 'original' Indian piece in reels & movie puzzleTourism and Culture Minister Gajendra Singh Shekhawat sees a human comeback in an AI-heavy content world, predicting audiences will gravita...
AnyMind Group launches AnyCreator Stream in India to help creators monetise live audiencesAnyMind Group has launched AnyCreator Stream in India, a web-based platform enabling live-streaming creators to monitor audience performanc...
YouTube Income: India's creator economy needs to be more serious after new monetisation criteriaYouTube’s new Partner Programme eligibility norms are set to reshape India’s creator economy, raising the bar for monetisation and rewardin...
AI could disrupt traditional entertainment studio model as production costs fallArtificial intelligence is revolutionising the landscape of entertainment production, offering creators remarkable cost savings. Smaller pr...
Udaan to buy Swiggy’s Lynk; India’s BRICS tech pushUdaan is set to acquire Swiggy-owned Lynk Logistics. This and more in today's ETtech Top 5.
From film locations to a creative economy: Meghalaya bets on cinema, digital content and local talentMeghalaya is developing a creative economy focused on film production and digital content. The state's Film Tourism Policy 2025 offers ince...
Snap sees opportunity as Indian advertisers look beyond Google, Meta: CBO Ajit MohanAdvertisers are looking beyond Google and Meta as concerns over dependence on the two platforms grow, Snap’s Ajit Mohan told ET. Snapchat h...
Black & white then, colour now, whose cinema it is?Indian copyright law faces challenges with expired black and white film ownership. Colourised versions of these films create legal ambiguit...
Elon Musk's X is ending Creator Revenue Sharing: What creators need to know about its new rewards programmeX is retiring its Creator Revenue Sharing programme on September 7. A new Original Content Rewards program will replace it with stricter ru...
YouTube rolls out AI search, Shorts upgrades, creator tools and more in major update in JulyYouTube is introducing new AI tools and improved content discovery for viewers. Creators will benefit from enhanced features and expanded m...
Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
Elon Musk's X has a new creator policy to curb AI misinformation on Iran war. Check detailsX, formerly Twitter, is cracking down on undisclosed AI-generated war videos. Creators failing to label synthetic footage depicting armed c...
Pocket FM says 1 in 5 monetised creators earn over ₹1 lakh a month: Here’s how they make moneyPocket FM is seeing significant creator success. Over 1% of its creators now earn more than ₹1 lakh monthly. Total creator payouts have sur...
Donatuz launches AI-led monetisation platform for creatorsThis comes at a time when the creator economy in India is booming. The AI-powered monetisation platform for content creators has onboarded ...
Social gaming platform STAN raises $8.5 millionSTAN, an Indian social gaming platform, has raised $8.5 million in funding from Japanese gaming giants like Bandai Namco and Square Enix, a...
YouTube Monetisation Update today: Who will be affected, is there new eligibility requirement, what's changing? Here's allYouTube Monetisation Update 15 July: YouTube is updating its monetisation rules for creators from July 15, 2025. The platform wants to limi...
YouTube monetisation update: Google is changing payment system from next week, check new policy and who will be affectedYouTube monetisation update: Starting July 15, 2025, YouTube will tighten its monetization policy, targeting channels with repetitive, mass...