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AI MICRODRAMA INDUSTRY
ShareChat hires creative directors as AI cuts microdrama costs by 40%: CTO Nitin JainNitin Jain told the Economic Times Digital that AI has lowered the barrier to entry for creators, while the company's engineers now supervi...- From streaming to software, microdrama startups rewrite their growth pitchPeak XV Partners-backed Dashverse has discontinued its consumer platform DashReels and is looking to raise $30-40 million, largely for Fram...
- GPU bidding norms eased; Lenskart CEO on profitabilityHappy Thursday! Govt has lowered entry barriers for GPU bidders, but pricing concerns remain. This and more in today’s ETtech Morning Dispa...
- Lenskart, Nykaa, PhysicsWallah see Q2 profits surgeNew-age companies Nykaa, Lenskart, and PhysicsWallah reported strong numbers for the September quarter. This and more in today’s ETtech Top...
- Cyberattacks hit NBFCs; Pine Labs Q2 profit zoomsCyber criminals are targetting smaller NBFCs with specialised AI toolkits. This and more in today’s ETtech Top 5.
- Dashverse shuts DashReels, seeks $40 million for AI pushThe Bengaluru and San Franciscobased startup is pitching its businessto-business software platform, Frameo AI, to prospective investors as ...
- AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...
- Automated chip design, physical AI lead startup activity across APAC: AWS execOn the sidelines of the StradVision media tour in Seoul, AWS's Tiffany Bloomquist said these trends were per the company's expectations for...
- AI could disrupt traditional entertainment studio model as production costs fallArtificial intelligence is revolutionising the landscape of entertainment production, offering creators remarkable cost savings. Smaller pr...
- Dish TV hopes for a turnaround aided by smart TV VZY, e-Com solutions and content hubDish TV is launching new initiatives like VZY smart TV and ShopZop e-commerce to address subscription losses. The company's Watcho content ...
- AI-assisted microdrama content share could rise to about 80% in 18 months: ExpertsArtificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...
- Flipkart's new Minutes app; Anthropic employee sounds alarmFlipkart has launched a standalone app for its quick commerce unit Minutes. This and more in today’s ETtech Top 5.
- Amazon, Flipkart's multi-front war; India set for more GCCsHappy Wednesday! Amazon and Flipkart have broadened their bets as quick commerce platforms chip away at their share of user base. This and ...
- India’s Rs 1 lakh crore digital-media boom: Two stocks ICICI Securities is betting onIndia’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...
- AI leaders on automation; PM Modi debriefs space startupsBusiness leaders at the Economic Times World Leaders Forum said AI agents can reshape work, but governance and human accountability remain ...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
- Chinese microdrama creators turn to AI despite job loss concernsAI-made microdramas like China’s hit Strange Mirror of Mountains and Seas are reshaping entertainment, using tools such as ChatGPT and Midj...
- India’s microdrama platforms touch $500 million annual revenue run rateMumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...
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