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AI IN ONLINE ADVERTISING
AI is changing online ads, and brands have a new fight on their hands: ReportAs consumers increasingly use AI for product discovery and comparisons, brands must adjust their advertising strategies. Research shows tha...- ‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketingThe growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...
- Rhode Island sues Meta over alleged tolerance for scam advertisingThe suit, filed by Rhode Island Attorney General Peter Neronha in Providence Superior Court, accuses Meta of unlawfully profiting from and ...
- In 2020, Molly Wolchansky started The Agent Nest with $500; by 2024, the real-estate marketing platform was generating an estimated $120,000 a yearWolchansky first created social media content for her mother, who used to work as a real-estate agent. Other agents as well showed interest...
- The Social Reckoning: Looking back at Facebook’s 2021 controversy and where Meta stands todayAaron Sorkin’s latest film focuses on Facebook's past controversies and the implications of its business model. The story centres around wh...
- ‘Get me a job, take my salary’: Bengaluru graduate’s unusual offer sparks debateBengaluru graduate offers first salary for job, fresher offers salary for job referral, AI ML jobs for freshers, Bengaluru jobseeker Reddit...
- Bharat D2C Conclave 2026: From the ₹100 crore playbook to AI-led advertising and omnichannel strategies, founders on scaling India’s consumer brandsInside the Bharat D2C Conclave 2026, which brought founders, investors and policymakers together to discuss the business decisions shaping ...
- 'D2C brands need distribution shift to scale up to 500 crore revenue'In India, emerging direct-to-consumer (D2C) brands have the potential to generate Rs 100 crore in revenue within a span of two to four year...
- Govt seeks expedited development of AI tool to detect child sexual abuse material onlineThe issue came up for discussion during Union Minister for Women and Child Development Annpurna Devi's visit to the office of the National ...
- USA Today vs OpenAI: Key questions over ChatGPT training data, news copyright and whether publishers should be paid for their workUSA Today Co has initiated a lawsuit against OpenAI over alleged unauthorized use of its copyrighted articles. The complaint claims OpenAI ...
- National Medical Commission bans doctors & hospitals from using AI-generated patient testimonials, fake cure claims in medical adsThe National Medical Commission has implemented new ethical advertising guidelines affecting doctors and hospitals. These guidelines prohib...
- E-commerce firms turn to AI to solve for Bharat during festive salesFrom spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is do...
- Startup of the Year Groww bets on scale; Qcomm sparks festive credit surgeHappy Thursday! Groww is betting its newer businesses will take a bigger slice of its income. This and more in today’s ETtech Morning Dispa...
- Meta deploys new AI tools to combat child exploitation on Facebook, InstagramMeta said the new measures are designed to identify advertisements that either feature child sexual abuse material (CSAM) or covertly direc...
- Instagram and WhatsApp's latest new feature Muse explained: How to use Meta’s personal AI agent to handle everyday tasks, shop and book ticketsMeta's new personal AI assistant Muse now seamlessly operates through WhatsApp and Instagram. Users can easily delegate a variety of tasks ...
- The Comeback of the Physical Store—and What It Means for Your BusinessBrick-and-mortar retail is not declining but evolving, as stores take on new roles as logistics hubs, experiential destinations, and powerf...
- SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billionIndependent advertising technology platforms are set to leverage SDKs to dominate the $400 billion in-app advertising market. Growth in thi...
- Ecommerce's festive push; Vertex's AI betsHappy Wednesday! Ahead of the festive sales, ecommerce giants are building out their supply chains. This and more in today’s ETtech Morning...
- IT firms cut H-1B reliance; Anthropic flags AI risks in IPO filingTop Indian IT firms have sharply cut H-1B visa filings as rules tighten. This and more in today’s ETtech Top 5.
- ChatGPT is coming for a bite of Google-Meta’s ad pieMultiple Indian consumer brands, including SuperYou, Sirona, BellaVita, Sebamed, and Mamaearth have started testing the platform, as advert...
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