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AI IN MICRODRAMA
Kuku FM's parent confidentially files for Rs 3,500 crore IPOAudio and video platform Kuku has confidentially filed draft papers with Sebi for a Rs 3,500 crore IPO. The company aims for a Rs 15,000 cr...04 Jun, 2026, 07.41 PM IST- Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...04 Jun, 2026, 11.11 AM IST
- Ambani’s Jiostar platform bets big on all-AI seriesJioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the st...03 Jun, 2026, 09.46 AM IST
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...02 Jun, 2026, 01.30 PM IST
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...29 May, 2026, 10.27 AM IST
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...26 May, 2026, 12.28 PM IST
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...13 May, 2026, 04.20 PM IST
- Tiny tales draw big bets from top film studiosMajor production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.11 May, 2026, 12.20 AM IST
- Mukesh, Kishore, Rafi, Lata, Asha... the golden greats are gone, their songs play onThe passing of Asha Bhosle at the age of 92 marks the end of an era for Indian music. She was part of an iconic group alongside Lata Manges...25 Apr, 2026, 05.48 PM IST
- Infosys Q4 profit spikes; Flipkart mulls separate app for MinutesInfosys closed FY26 with strong numbers aided by a pickup in demand from its banking, energy and communication segments. This and more in...23 Apr, 2026, 08.06 PM IST
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...23 Apr, 2026, 01.23 PM IST
- Rupee slide boosts IT; Gupshup’s valuation markdownThe rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.03 Apr, 2026, 07.31 PM IST
- Eloelo reports FY25 operating revenue at Rs 69.5 crore; expenses jump 67% on marketing spendsAs the live social entertainment startup’s business expanded, its expenses rose in tandem. Since its founding in July 2020 by Saurabh Pande...31 Mar, 2026, 10.34 PM IST
- MS Dhoni invests in AI-driven storytelling platform Kuku, joins Kuku TV as brand ambassadorIconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...30 Mar, 2026, 04.59 PM IST
- Kuku bets on 'fourth wave' as audiences shift to bite-sized contentKuku, a Bengaluru-based company, is focusing on short, mobile-first content. It has expanded from audio to video and is entering cinema. Ku...25 Mar, 2026, 10.19 PM IST
- Meta-fuelled feeds are driving India’s micro-drama Surge, finds Ormax reportMicro-dramas are rapidly gaining traction in India, driven by social media discovery and mobile-first consumption. These bite-sized, episod...19 Mar, 2026, 07.03 PM IST
- Chinese microdrama creators turn to AI despite job loss concernsAI-made microdramas like China’s hit Strange Mirror of Mountains and Seas are reshaping entertainment, using tools such as ChatGPT and Midj...07 Nov, 2025, 09.38 AM IST
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