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ADEX 2013
Trai stands firm on compliance with 12-minute ad capTRAI insists broadcasters must follow the 12-minute per hour advertising limit. This rule remains active even as the matter is in court. Br...- TV broadcasters plan legal response to Trai advertising cap noticeTV broadcasters are preparing legal responses to Trai’s show cause notices over non-compliance with the 12-minute-per-hour ad cap. Industry...
- TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
- Cricketers beat Bollywood stars in celeb ad rankings; Brand Kohli most-preferred, Dhoni overtakes Big BDhoni endorses close to 30 brands including Oppo, Sunfeast and MasterCard.
- BJP's marketing blitz in Madhya PradeshBJP’s share in overall ad insertions between August-November was at a whopping 73% in the state.
- Newspapers’ share of ad pie set to get bigger next yearA top executive at media agency said assembly elections in eight states, including Madhya Pradesh, Chhattisgarh, Rajasthan, and Karnataka, ...
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- GroupM sees print mags ramping up digital spends as ads shrinkWith magazines' contribution to the total ad pie falling steeply, leading media agency GroupM expects publishers to ramp up investments in ...
- How to transform India from world's largest defence importer to major exporterIf the govt and defence industry embrace the challenge, India can not only meet domestic needs but also emerge as a major defence exporter.
- Online retailers like Flipkart, Jabong and Quikr spending massively on television adsSome of the biggest spenders are Olx, Flipkart, Quikr, Snapdeal, Jabong & Myntra, that hold a meaty portion of the Rs 18,000-cr e-retail in...
- India develops new tactical missile 'Pragati'India has developed a new tactical surface-to-surface missile 'Pragati' with a range between 60-170 km and will offer it to friendly countr...
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