Indian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...

A free smartwatch offer turned into a $15 million disaster for an Egyptian businessman, highlighting a sophisticated 'real-time phishing' s...

CDSCO still faces challenges like chronic understaffing, gaps in technical skills, weak lab infra and fragmented approvals. About a decade ...

An Oxford PhD student, Matthew Hopkins, analyzed 3I/ATLAS, an interstellar object possibly older than our Sun. This visitor, the third conf...

The feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...

India's semiconductor ambitions are set for a major boost with the Expenditure Finance Committee approving nearly ₹1.20 lakh crore for the ...

The Supreme Court has put a hold on a Karnataka High Court order that sought to increase ethanol allocation for 2025-26. An oil company arg...

A small lead tablet unearthed in the Netherlands is revolutionizing our understanding of ancient Egyptian magic's reach within the Roman Em...

Indian scammer Safeer Koorimannil reveals how AI from American tech giants fuels global fraud rings in Myanmar. Trafficked to a scam center...

Europe’s severe heat wave is forcing many to finally consider home cooling, an idea they had long resisted for reasons ranging from socio-c...

The Australian Competition and Consumer Commission (ACCC) alleged that between November 2023 and August ⁠2025, ⁠Amazon Australia used unfai...

Navi Mumbai International Airport has been officially designated as India's 38th immigration post, paving the way for international flight ...

TVS Motor Company anticipates a complex yet exciting future, aiming to meet market expectations in India despite potential weather disrupti...

Waaree Energies shares fell nearly 5% after a US Customs ruling triggered concerns over reputational impact despite the company’s clarifica...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

All Home, which operates in the interior design and architecture space, partners with brands by investing in them and providing capabilitie...

When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.