Mukesh Bansal-led Nurix AI acquires Verloop to expand enterprise offerings

Myntra and Cult.fit founder Mukesh Bansal-led Nurix AI has acquired conversational AI firm Verloop as it looks to strengthen its voice and chat offerings for businesses in India and the Middle East. However, the companies did not disclose the financial details of the transaction.

Founded in 2024, Nurix develops AI software for enterprises to automate customer support and other business processes. Through this deal, Verloop's chat automation technology and customer base of more than 20 million will be added to Nurix's existing voice AI platform.

“This acquisition will expand our footprint by four times. We have been focussed a little more on voice AI. But when enterprises look at AI for customer engagement, they want an end-to-end platform. Verloop's chat product, its customer base, and its expertise in languages such as Arabic are important additions to our stack,” Bansal told ET.


The combined entity plans to offer enterprises AI tools across both voice and chat channels, targeting businesses that are looking to automate customer interactions and operational workflows.

Verloop founder Gaurav Singh will become part of Nurix AI’s leadership team and work on product strategy and enterprise business.

"Over the last decade we've learned that enterprises don't struggle to understand the possibilities of AI, but they struggle to deploy it reliably at scale. Together with Nurix AI, we have exactly the kind of agentic platform we believe the market needs, and can dramatically accelerate how quickly enterprises adopt autonomous AI across the customer lifecycle,” Singh said in a statement.

While Bansal did not reveal details of its FY26 numbers, he said, “The combined entity will now be just over $10 million ARR (annual run rate).”

Nurix already has customers in the US, Middle East, and India and through this acquisition, it will deepen its presence in the Middle East and Asia Pacific region.

Nurix AI was incubated in Bansal’s startup incubator Meraki Labs and raised one of the largest seed rounds of $27.5 million from Accel, Prosus, and Silicon Valley fund General Catalyst in 2024.