Amazon.in to launch gift card store of brands like Lakme Salon, Nike, Café Coffee Day and others

BANGALORE: Online marketplace Amazon.in is launching a gift card store that will feature over 70 brands, continuing with its strategy of adding at least two new product categories every month.

Gift vouchers of brands like Pantaloons, Shoppers Stop, Lifestyle, Lakme Salon, Nike, Domino’s Pizza and Café Coffee Day will be part of this new store, that comes within weeks of the site starting its own electronic gift cards. "We want Amazon. in to be the single destination for all the gifting needs of customers," said Srinivas Rao, general manager of payments at Amazon India.

The company is also set to target corporate clients who will have the option to buy Amazon gift cards in bulk on the store or integrate it with internal rewards and recognition.

The corporate cards will be launched in the next couple of weeks. The gift card market in India is a lucrative one--estimated to grow from the current Rs 2,500 crore to aboutRs 9,000 crore in three year.

Amazon has partnered with Bangalore-based gift card technology startup QwikCilver Solutions which powers the gift card business of retailers like Shoppers Stop, Lifestyle, Westside, Titan, Croma and others.

Rival Flipkart allows customers to buy electronic vouchers that can be redeemed against products sold by its arm WS Retail.