Caste tunes and viral reels: How Bihar’s politics plays out on social media

In Bihar, caste and politics have long been intertwined — and now, social media has become the newest front in this old battle. From catchy Bhojpuri songs to slick video reels, political supporters are harnessing online platforms to amplify caste identities and influence voters ahead of elections, according to a TOI report.

Backed by local singers, content creators, and party loyalists, these digital campaigns have turned social media into a hyperlocal propaganda machine. The videos, often viewed by thousands, glorify caste pride and project community leaders as protectors of their groups’ interests.

Caste pride goes viral

From the Ahiraans (Yadavs) to the Babhan (Bhumihar Brahmins) and Kushwaha communities, dedicated pages flood feeds with community-specific content — ranging from cheeky memes to cinematic tributes. The narrative is clear: political representation must align with caste identity.

RJD’s digital supporters, in particular, use music steeped in Yadav pride to rally their base. Bhojpuri hits featuring RJD functionaries and popular actors like Tejashwi Prasad Yadav and Khesari Lal Yadav have struck a chord with slogans like “Ektarfa ba vote laalten ke” (one-sided votes for RJD’s lantern symbol). The lyrics cast RJD’s rise as synonymous with the empowerment of the Yadav community.

On the other side, TOI further reported that regions where Bhumihar and Kushwaha voters dominate have produced their own counter-narratives. Reels backing the NDA pair dramatic soundtracks with political slogans and clips of leaders such as Anant Singh, Arun Kumar, and Munna Shukla, projecting them as defenders of their caste groups.

Every caste finds its voice online

The digital caste wars don’t stop there. Kurmi supporters circulate memes celebrating Chief Minister Nitish Kumar’s record, while Nishad community pages spotlight Mukesh Sahani as the “khevanhaar” — or helmsman — of Bihar’s political future.

In a state where caste equations often decide elections, social media has intensified the competition for identity-based loyalty. What once played out in village rallies and caste panchayats has now shifted to smartphone screens, where music, humour, and meme warfare are reshaping how Bihar’s political battles are fought and won.