When Anand Mahindra's 'calibrated unlock' suggestion turned into a joke

Whether it’s the same hashtag or tee, like Xiaomi India MD Manu Kumar Jain, having a linked theme can increase recall value, which can up your social media presence.

You can create a hashtag just for yourself or simply have a weekly series of pictures of your own to help you establish yourself and your message

While all of us may not have millions of followers like the CEO of Walmart, Doug McMillon, we should try to spread positivity and make a difference.

McMillon, in the past few weeks, has been trying to spread awareness about battling coronavirus by encouraging testing, praising healthcare workers and keeping his employees spirits up.

With over 7.6 million followers on Twitter alone, it’s easy to see why Anand Mahindra’s social media does well. For the Mahindra chairman, no topic is too big or too small.

From issues that are affecting the world to someone’s twin girls born during this difficult time, Mahindra looks at the big and small through the same lens.

Who doesn’t like a feed that’s aesthetically pleasing? While a caption may drive home your point, a picture does speak a thousand words — so make sure it’s good. Designer Tory Burch not only speaks to her targeted audience through her posts, she makes sure they are eye-grabbing. Location, lighting and subject should all be taken into consideration.

OYO board member Aditya Ghosh knows that it’s the details that make the difference. His posts offer a peek into his reading list, work-from-home desk (Mont Blanc pen and coffee mug: check), workout routine and even what he and his daughter made for lunch.

Generic pictures that offer no insight are a sure way to alienate your audience, so aim to reflect a little of you in your posts, like Ghosh.