Symbol of women empowerment: PV Sindhu's 6-ft tall effigy to become part of centuries-old Kerala ritual
'Neelamperoor Padayani' is a 16-day-long annual ritual art to be held at Palli Bhagavathy temple in the state.
By PTI |
Agencies
PV Sindhu effigy will be made using stem of arecanut tree, stem sheath of banana plantain, bamboo and lotus leaves, and colour extracts of 'ixora' flower.
THIRUVANANTHAPURAM: Indian badminton icon and world champion P V Sindhu will be part of a centuries-old folk ritual art form in a sleepy village of Kerala later this week, but not through her physical presence.
A ceremonial 'kolam' (effigy) of Sindhu, holding badminton racket, will be made and put on display on September 27 at the finale of the famed 'Neelamperoor Padayani,' a 16-day-long annual ritual art to be held at Palli Bhagavathy temple in the state.
"Padayani' is a ritual performed at the 'bhagavathy' (goddess) temples in central Kerala.
One of the oldest such shrines dedicated to Vanadurga (goddess) in the state, the history of Pally Bhagavathy temple at Neelamperoor located in the Kottayam-Alappuzha border, can be traced back to 1700 years, local people said.
Along with the conventional effigies of divine and semi-divine impersonations, 'padayani' artists of the village have decided to make the 'kolam' of Sindhu as a symbolic representation of women empowerment and her epic victory in the recent world championship.
The six-feet-high effigy of Sindhu will be made completely using natural ingredients like stem of arecanut tree, stem sheath of banana plantain, bamboo and lotus leaves and colour extracts of 'ixora' (chethi in local parlance) flower.
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Olympic 2016 silver medallist P.V. Sindhu made India proud last month when she become the first Indian to win gold at the badminton World Championships in Basel, Switzerland.
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The badminton player also featured in the Forbes 2019 World’s Highest-Paid Female Athletes list last month.
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Here are all the brands she has endorsed till date.
Olympic 2016 silver medallist P.V. Sindhu made India proud last month when she become the first Indian to win gold at the badminton World Championships in Basel, Switzerland.The 24-year-old shuttler ..
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Samsung Electronics Company and HARMAN International roped in PV Sindhu as brand ambassador for its new range of sports earphones in India.
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The Olympic silver medallist became the first brand ambassador to endorse the tyre major Bridgestone India.
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Reckitt Benckiser roped in Sindhu as its brand ambassador for the pain-reliever ointment, Moov.
(Image: Facebook/@MoovIndia)
Reckitt Benckiser roped in Sindhu as its brand ambassador for the pain-reliever ointment, Moov.
(Image: Facebook/@MoovIndia)
PepsiCo made Sindhu the brand ambassador for its sports based drink 'Gatorade'. Their 'SweatMore' campaign features Sindhu in a digital film, aimed at popularising the health benefits of the beverage.
(Image: Facebook/@GatoradeIndia)
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The online fashion store Myntra had also roped in the badminton player for its 'End of Reason Sale' ad campaign in 2016. The ad had also featured actor Hrithik Roshan.
(Image: Youtube/@Myntra)
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(Image: Youtube/@Myntra)
After partnering with Amazon to launch Nokia 6, the smartphone brand chose the badminton star to endorse the device.
(Image: Facebook/@NokiaIndia)
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(Image: Facebook/@NokiaIndia)
Panasonic Batteries had roped in the 21-year old player for the next three years in a bid to improve the company's brand image.
(Image: Facebook/@PanasonicBatteryIndia)
Panasonic Batteries had roped in the 21-year old player for the next three years in a bid to improve the company's brand image.
(Image: Facebook/@PanasonicBatteryIndia)
APIS India, a leading producer, distributor and exporter of honey under APIS Himalaya brand, roped in Sindhu as its brand ambassador in 2016.
(Image: Twitter/@Pvsindhu1)
APIS India, a leading producer, distributor and exporter of honey under APIS Himalaya brand, roped in Sindhu as its brand ambassador in 2016.
(Image: Twitter/@Pvsindhu1)
"The work is progressing and the effigy of P V Sindhu is nearing completion. It will be in the form of the girl holding badminton racket in her hand," Sreekumar, a villager, who is among those overseeing the preparations of the Neelamperoor Padayani, told PTI.
Unlike the other varieties of 'padayanies', the Neelamperoor Padayani gives freedom in the making of effigies, he said.
"The traditional effigies like swan will be maintained as much. But, youngsters in the village are particular about bringing some novelty in the sub-effigies. Last year, we made one of iconic Argentine footballer Lionel Messi," he said.
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Effigies representing the revolutionary consecration of Shiva idol for the backward Ezhava community by 20th century social reformer Sree Narayana Guru and 'Vasuki', the king of serpants in the puranas are the other innovative ones this time, he said.
Nearly 10 colourful effigies including the conventional 'valiya annam' (grand swam), small swans, 'bhima', 'ravana', 'yakshi', elephant' will enthrall audience during the padayani day.
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The effigies, decorated with flowers accompanied by traditional drums, would be offered to please the deity on the final day of the 16-day-long festival.
Several folk arts would also be performed during the day.
P V Sindhu had scripted history as she became the first Indian to win badminton World Championships gold by beating arch-rival Nozomi Okuhara of Japan last month.
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