Sabyasachi urges people to buy Made-in-India brands, says if bottom topples, ‘people at top’ will come down
The designer’s call to support homegrown brands received mixed reactions from his followers.
By ET Online | Updated:
BCCL
The Covid-19 pandemic is wreaking havoc on the Indian economy, and people, irrespective of their economic status, are facing the brunt of the outbreak. However, it’s the daily wage workers, homegrown brands and local sellers who are the worst affected by the pandemic. In the wake of the current crisis, Indian designer and couturier Sabyasachi Mukherjee has taken a strong stand for promoting Indian products..
In an Instagram post, the Kolkata-based fashion designer advocated for giving power to Indian grassroot industries like travel, food, architecture, clothing and entertainment.
The couturier then urged his followers to promote and purchase Indian products. “This is the time - for all of us to promote and purchase Indian products and celebrate our heritage,” wrote Mukherjee.
Mukherjee’s call to support homegrown brands received mixed reactions from his followers. “Perfect , so it is & should go for every culture & country on this planet right now ... it is high time for this transformation!”, wrote an Instagram user.
Another Instagram user wrote, “Make an affordable clothing range for the average Indian maybe?”
In an Instagram post, the Kolkata-based fashion designer advocated for giving power to Indian grassroot industries like travel, food, architecture, clothing and entertainment.
He began the Instagram post by talking about how the ‘people at the top’ need to realise that if the ‘bottom topples’, ‘everyone, including them, will come crashing down’.
The couturier then urged his followers to promote and purchase Indian products. “This is the time - for all of us to promote and purchase Indian products and celebrate our heritage,” wrote Mukherjee.
Mukherjee’s call to support homegrown brands received mixed reactions from his followers. “Perfect , so it is & should go for every culture & country on this planet right now ... it is high time for this transformation!”, wrote an Instagram user.
Another Instagram user wrote, “Make an affordable clothing range for the average Indian maybe?”
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In Pic (L to R): Amit Jain MD, Blackstone, designers Sabyasachi Mukherjee and Sandeep Khosla.
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