Nailing the tweet game: Anand Mahindra crosses 7 mn followers on Twitter, calls it a 'cockpit tool for CEOs'

Billionaire businessman Anand Mahindra added a new feather to his cap recently: Seven million followers on Twitter. While most would think this was inevitable for the prolific tweeter, few know that just 10 years ago, Mahindra hadn’t even heard of the micro-blogging platform.

During a recent interview, Mahindra recalled how a young British expat working with the group in 2009 got him hooked onto the platform. “He said, ‘Anand, you know you have to get on Twitter because there’s already a huge following waiting for you there. Somebody put up your handle and 250 people signed up for you,’ And that was in 2009,” recalled Mahindra.

“So, I experimented with it, flirted with it. And I began to understand it was a powerful cockpit tool for a CEO for free (particularly for a global multi-business organisation). If you have to get information from across the corners of the globe, you can’t do it today without Twitter.”