Hema Malini, daughter Esha issue clarification over Kent’s ‘classist’ ad, call it ‘inappropriate’
The actress-turned-politician issued a clarification over the ad which hit a wrong note.
By ET Online | Updated:
Agencies
Daughter of the actor-turned politician, Esha Deol, who has also appeared in the TVC, sent out a similar tweet.
On Wednesday, social media saw a massive outrage following an advertisement by Kent RO Systems that seemed to have hit a wrong note and was accused of being ‘classist’ and ‘misogynist’.’ Hema Malini, who has been a brand ambassador for the past few years, and who features in the ad, has now clarified that the ad in question does not resonate with her views.
The Kent 'Atta and Break Maker' ad that hit a wrong note. In a tweet addressed to her 1 million Twitter followers, the 71-year-old issued a clarification that she ‘respects and stands by all sections of society’, and that the particular ad for an ''Atta & Bread Maker" does not resonate with her values..
Views expressed by the recent advertisement of Kent Atta by @KentROSystems do not resonate with my values and are i… https://t.co/WhrTw6o32Q
Attached to the tweet was the apology of Mr Mahesh Gupta, the CMD of Kent RO systems with the text, ‘The Chairman of the company does not endorse such views as well. Therefore, the company and the chairman have tendered a public apology for the mistake which is attached herewith. The advertisement has also been withdrawn by the company.’ Also Read: After Twitter row over ad gone wrong, Kent apologises for 'hurting sentiments'
Daughter of the actress-turned politician, Esha Deol, who has also appeared in the TVC, sent out a similar tweet, clarifying that the brand’s views do not resonate with her own.
Views expressed by the recent advertisement of Kent Atta by @KentROSystems do not resonate with my values and are i… https://t.co/fHGVSRlIIa
For the uninitiated, Kent RO Systems had come up with an advertisement which had hit a wrong note with the netizens. The ad for Kent’s bread and atta maker, which appeared as an Instagram carousel, had phrases like, “are you allowing your maid to knead atta dough by hand?” and “her hands may be infected”, written on it.
The phrase ‘her hands may be infected’ triggered a massive outrage on Twitter as netizens took to social media to accuse the ad of being ‘classist’ and ‘misogynistic’. Eventually, the CMD of Kent RO Systems, Mahesh Gupta issued an official apology on Wednesday for ‘hurting sentiments’.
'Our recent advertisement of Kent Atta & Bread Maker on social media was unintentional, badly communicated and was wrong. We are extremely sorry for this incident and want to apologise to everyone, especially the people whose sentiments were hurt', read the apology.
The statement also went on to elaborate on how the advertisement was contrary to the beliefs and professional standards of Kent and that they will investigate how the 'advertising standards were compromised.'
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City Of Dreams To Stay Open 24X7: Hemant Oberoi, Bayroute Boss & Other Mumbai Restaurateurs Weigh In
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It was recently announced that malls, multiplexes and restaurants located in non-residential areas in Mumbai could operate 24x7 starting January 27.
Here’s what those in the hospitality business have to say about the new rule.
It was recently announced that malls, multiplexes and restaurants located in non-residential areas in Mumbai could operate 24x7 starting January 27. Here’s what those in the hospitality business have..
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“It’s a good idea for a vibrant city like Mumbai to have restaurants opened throughout the night as people are always looking for late night dining options and it was about time the government looked into this. We welcome this amendment; however, it is early to say if we would be keeping our restaurant open 24*7.”
“It’s a good idea for a vibrant city like Mumbai to have restaurants opened throughout the night as people are always looking for late night dining options and it was about time the government looked..
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“Yes, we would like to keep our restaurants open for longer hours on the weekends. It’s a great move by the dynamic leader and his vision for creating jobs and tourism is finally seeing the light of the day! Maximum city is on its way to fruition.”
“Yes, we would like to keep our restaurants open for longer hours on the weekends. It’s a great move by the dynamic leader and his vision for creating jobs and tourism is finally seeing the light of ..
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“A great move by the government, something favourable for the hospitality industry after a very, very long time. It is so encouraging that young politicians understand the changing times and are taking tourism seriously. We welcome this move and now are waiting for a time extension for serving alcohol till 3 am.”
“A great move by the government, something favourable for the hospitality industry after a very, very long time. It is so encouraging that young politicians understand the changing times and are taki..
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“We gladly welcome this move by the government. This establishment will boost tourism and employment and it will pave way for more business especially on the weekends and we are glad we will literally be a city that never sleeps. This is what Mumbai is known for.”
“We gladly welcome this move by the government. This establishment will boost tourism and employment and it will pave way for more business especially on the weekends and we are glad we will literall..
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“This a great move by the government understanding the need of the hour. We have been receiving queries to keep our outlets open and delivering pizza's as people love to binge late hours of the night. This will also help us in our businesses by boosting our sales without any additions from the company's back end. The decision to stay open 24*7 helps restaurants improve the existing investment in the business too. Hence, it’s a win-win for customers and us both.”
“This a great move by the government understanding the need of the hour. We have been receiving queries to keep our outlets open and delivering pizza's as people love to binge late hours of the night..
