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Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...- FSSAI cracks down on misleading 'healthy food' claims, tightens noose on brandsIndia's food regulator is targeting deceptive health claims made by beverage and food companies. Approximately eighty-five percent of digit...
- InMobi appoints JPMorgan, Jefferies for nearly $1 billion IPOThe SoftBank Group Corp.-backed firm is likely to seek a valuation of $5 billion to $6 billion in a share offering, Bloomberg News reported...
- Novo Nordisk sues Eli Lilly, accusing it of false advertising of weight-loss drugNovo Nordisk has sued Eli Lilly in a U.S. court. The Danish company accuses Lilly of false advertising for its weight-loss medicines. Novo ...
- Why people are ordering fake food and fashion deliveries on free 'dopamine apps'It sounds ridiculous if you've never tried it, but this viral trend is more popular than you might think. Just one app alone, FoodNeverCome...
- Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
- Salman Khan to Sourav Ganguly: JioStar bets big on six Bigg Boss editions as festive battle for viewers heats upJioStar will launch six Bigg Boss editions across India in September 2026. Salman Khan and Sourav Ganguly will host popular reality show ve...
- FIFA World Cup 2026: Why companies spend big on the tournamentThe expanded 2026 FIFA World Cup, featuring 48 teams and 104 matches across the United States, Canada and Mexico, is expected to deliver a ...
- Subscription, digital Ad sales boost JioStar showJioStar's Ebitda from operations increased thirty-one percent year-on-year. Higher subscription revenue and digital entertainment advertisi...
- Meta, Anthropic in talks for potential $10 billion compute lease deal: NYTMeta Platforms is reportedly discussing a significant deal to lease computing power to Anthropic. This potential agreement could be valued ...
- Netflix earnings forecast disappoints Wall Street, shares tumbleNetflix projected third-quarter revenue and earnings below Wall Street expectations. The company will now release viewing-hours reports ann...
- Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...
- Google loses court fight against $854,250 Italian fine over gambling advertisingEurope's top court upheld a fine against Google's YouTube platform. This ruling concerns gambling advertisements shown on the video service...
- EU court upholds Google's $854,250 Italian fine over gambling advertisingEurope's top court has ruled against Google concerning gambling advertisements. The court found Google liable for YouTube videos from a con...
- Why the smartest brands are rethinking what advertising really meansAdvertising once meant reach. Today, it means context. As business audiences grow selective, brands are discovering that presence within a ...
- Reliance Retail ordered to pay Rs 5,500 after charging Rs 1.80 extra for Patanjali biscuits during promotionReliance Retail must pay Rs 5,501.80 to a consumer for an unfair trade practice. The company failed to honor an advertised discount on Pata...
- Netflix's next growth chapter hinges on keeping viewers hookedThe streaming giant has shed over a fifth of its value this year due to doubts about its growth efforts, including an ad business that is...
- Google urges EU top court to back ruling scrapping $1.7 billion antitrust fineGoogle urged Europe's top court to dismiss an EU antitrust appeal. Regulators challenged a lower court ruling which annulled a fine imposed...
- Google bets on agentic AI, conversational search to drive next phase of search advertisingThe recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for...
- Government says social media platforms must follow SOPs on child abuse materialSocial media platforms must follow child abuse material reporting standards. Timely reporting and law enforcement coordination are key resp...
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