He lost 50 kg but discovered the dark truth of weight loss: How 'junk food' helped him beat obesity

Losing weight is often portrayed as a simple equation of diet and exercise, but for many, the journey is filled with frustration and setbacks. Nick Geoppo, an online weight loss coach, recently shared his personal story of shedding nearly 50 kilograms and the lessons he learned about sustainable fat loss. His experience challenges common beliefs about dieting and highlights an unconventional approach: incorporating junk food in moderation while focusing on long-term lifestyle changes.

Geoppo has been vocal about the limitations of popular weight loss programs. In an Instagram post on September 29, he questioned whether plans like Weight Watchers or low-carb diets such as keto truly support long-term success. He explained that while these methods may produce initial results, they often fail to help people maintain weight loss over time, creating a cycle of loss and regain.

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A post shared by Nick Geoppo • Weight Loss Coach (@nickgeoppo)

Breaking free from the cycle

Sharing his personal experience in an earlier Instagram post, Geoppo revealed that from 2013 to 2019, he repeatedly lost weight only to gain back over 50 pounds each time. He initially relied on strict diets, calorie tracking, and fasting, but these restrictive methods proved unsustainable. He compared extreme dieting to an “alcoholic approach,” where cutting out foods entirely intensifies cravings, making relapse more likely.

A new perspective on food

By 2019, Geoppo adopted a different mindset. Rather than fully eliminating certain foods, he allowed himself to enjoy junk food in moderation. This shift helped him develop a balanced relationship with food and maintain his 50 kg weight loss for over six years. His experience suggests that flexibility and moderation, rather than extreme restriction, are key to lasting results.


Geoppo emphasizes that sustainable weight loss begins on day one, not after reaching a goal weight. He encourages people to design daily habits that reflect the lifestyle they want long-term, rather than relying on temporary diets. According to him, true success comes from making real, lasting changes to one’s routines while avoiding obsession over strict dietary rules.