ICICI Bank reaches out to Richa Chadha after actress slammed bank for 'useless' helpline

Hours after actress Richa Chadha tweeted that her lost ICICI Bank travel card was being used by someone else in London, and she was unable to get any support from bank officials, she took to Twitter to say that a manager from the bank had reached out to her.


The actress, who seems to have become the latest victim of online credit card fraud, had on Thursday claimed that someone had used her card to shop at an Apple store and also bought perfumes worth hundreds of dollars.



Earlier, a visibly-hassled Chadha had said that the bank's helpline was not of much use during non-banking hours.


A series of helpful tweets had followed in the same thread where some people tweeted back the net banking number for ICICI Bank and some shared a screenshot of the procedure on Google.

Later, in the same thread, ICICI Bank had posted a reply through its verified 'ICICI Bank Cares' account, asking the 31-year-old actress to send a Direct Message with the details. The helpline account, while expressing regret for the inconvenience, had said that an official will touch base shortly.

ICICI Bank Cares wrote, 'Hi, we deeply regret the inconvenience caused to you. Please DM us your contact details by clicking on the link below. Our official will contact you.'

However, unable to get any respite even after the bank's tweet, the actress had posted a series of tweets slamming the bank for poor customer care services. Calling the toll-free number "absolutely useless", the actress wondered why does one have to wait for banking hours to report theft. She also pointed out that a lacuna in the bank's "website that didn't allow customers to block the card from a cell phone!"






On the work front, the 'Masaan' actress will appear in Indrajit Lankesh's 'Shakeela'. It is a biopic on adult superstar named Shakeela who ruled the south-Indian film industry for almost two decades. The movie is expected to hit the theatres by the end of the month.