Wavemaker India retains Zydus Wellness’ media mandate

MUMBAI: Zydus Wellness, which includes the consumer wellness brands of Heinz India, has retained Wavemaker India, a GroupM company, as its media agency on record.

While Wavemaker India has been the media AOR for Zydus Wellness since 2013, the account was renewed following a multi-agency pitch.

“We are happy to have Wavemaker on board as our media partner again,” said Tarun Arora, CEO, Zydus Wellness. “2021 is going to be an exciting year of growth and transformation for our brands and we are confident about the level of expertise, market understanding and integrated solutions they will bring to the table in driving this next phase. We've had a long-standing relationship with Wavemaker and are looking forward to continuing this partnership moving forward.”


Ajay Gupte, CEO – South Asia, Wavemaker, said, “I am extremely grateful to Zydus Wellness for renewing our partnership once again.”

Gupte added that the company is excited to be a part of Zydus’ growth journey focussing on product diversification and expansion.

“…our partnership has only become stronger with time,” said Shekhar Banerjee, chief client officer & Head – West, Wavemaker India. “This is a proof of our good work, passion and readiness for the future. We thank them for trusting us with the new brands in their portfolio.”