Geetika Mehta from Hershey joins Nivea India as its MD

German brand Nivea has appointed Geetika Mehta as its new managing director for the Indian business.

"As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying Nivea's position as the skincare brand of choice for millions of Indians,” said Mehta.

She has excelled in key leadership positions, managing cross-functional teams and contributing significantly to the success and profitability of brands she has been associated with, said Nivea in a statement.


Mehta was the managing director at Hershey India for 2.5 years and had an 18-year stint at Hindustan Unilever Limited before joining the US chocolate firm. The Hershey Company said it has appointed Luigi Mirri as general manager, India, an additional role apart from serving as the general manager of APAC.

"Both India and APAC play crucial roles in shaping our company's future. Our business in India, in particular, is growing, and a strategically important market for the future. Luigi’s outstanding track record in steering growth for large enterprises, driving profitability, and turnarounds, will guide his leadership as we continue to tap our desired growth and unlock new potential," Rohit Grover, president, international, the Hershey Company, said.