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VERNACULAR CREATIVITY
Our omnivorous appetite: Rise of a seamless local-national consumer identity through vernacular creativity that AI will fuelIndia is embracing an omnichannel identity, blending nationality and locality effectively. Localized content is experiencing a scalable res...- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- India powers Meta’s $1 billion paid messaging businessSandhya Devanathan, who now heads Meta’s India and Southeast Asia region, said the region constitutes a large chunk of users for Meta platf...
- YouTube creators turn entrepreneurs on growth in vernacular, connected TV: reportIndian digital creators are increasingly becoming entrepreneurs, building lasting brands rather than chasing viral hits. YouTube’s report h...
- YouTube creators turn entrepreneurs on growth in vernacular, connected TV: ReportThe report highlights a shift away from short-lived virality. Creators are now looking to build digital IPs that anchor audience trust and ...
- Shraddha Kapoor and Instagram Head Adam Mosseri discuss India’s Digital RenaissanceAt the WAVES 2025 summit in Goa, Shraddha Kapoor and Adam Mosseri discussed India's growing digital influence, highlighting its mobile-firs...
- 'Dangerous mindset that weakens Indian unity': Finance Minister Sitharaman attacks DMK govt over Rupee logo change rowFinance Minister Nirmala Sitharaman criticized the Tamil Nadu government's decision to replace the rupee symbol with a Tamil letter in the ...
- RS sets aside differences for a while to hail Oscar wins; back to spat afterwardsSome Opposition members pointed out that this is not the first Oscar win for any Indian movie as claimed by some BJP supporters. John Britt...
- Niti launches vernacular innovation programme in 22 languages for entrepreneursUnder the programme, AIM will be training a vernacular task force (VTF) in each of the 22 scheduled languages with each task force consisti...
- French gaming company Gameloft partners with WinZOIndia accounts for 12%, or more than 150 million people, of Gameloft's downloads, but it accounts for only 0.6% of the company’s worldwide ...
- Edtech startup Creative Galileo raises $2.5 million in funding from Kalaari Capital, othersThe capital will be used for scaling, product development and enhancement, creating new engaging content, forging partnerships with leading...
- Facebook launches SMB guide, resources for small and medium businessesFacebook is also rolling out the next leg of ‘Boost with Facebook’, its skilling and learning programme for young businesses. The program w...
- Interactive English learning app for children, OckyPocky, raises funds from Lead Angels NetworkStarting with a "skills that matter" theme, OckyPocky plans to teach creativity, logical reasoning apart from teaching English to children.
- Time for Indian media industry to explore new avenues of growth & revenue: Anurag ThakurHe added that India should have a larger share of the global market of creative goods, which has doubled in value from $215 billion in 2002...
- Havas Group acquires majority stake in independent digital agency LangoorThis is the second acquisition in India by the French ad network, which has ambitious target of a 3-fold growth in business and workforce.
- The changing face of the Indian mobile userExclusive India-centric findings gleaned from an InMobi report on India's mobile transformation.
- Coca-Cola's IPL advertising budget may go up to Rs 100 croreCoca-Cola is seeking to dominate television screens this year, cashing in on the relative absence of rival PepsiCo, say media buying offici...
- Nagesh Kukunoor joins Tollywood’s Remac Filmz to direct a Hindi filmRemac is into the hospitality, realty & healthcare and ventured into entertainment with their its Bengali film titled ‘Macho Mustafa’.
- A dramatic change will be seen in mobile services in next 18-24 months: Shailesh Rao, MD, Google IndiaAfter a tumultuous innings in China, the world’s largest internet market, Google is at a critical juncture in its life in India, a place th...
- 'Google excited about dramatic changes cell phones'll bring'After a tumultuous innings in China, the world's largest internet market, Google is at a critical juncture in its life in India. G1 Mobile ...
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