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TRAINING KIT SPONSORSHIP
Premier League shirt sponsorship revenue rises 8% despite gambling banPremier League clubs see an 8% revenue increase to £444 million for 2026/27. Eight clubs replaced gambling deals worth £67 million with new...- Dhakshineswar Suresh: From fringes to frontline, meet India's new Davis Cup heroDhakshineswar Suresh's quiet dedication fuels his rise in Indian tennis. Years of rigorous training and discipline, far from the spotlight,...
- From pills to powerplays: Sun Pharma joins RCB as principal sponsor for IPL 2026Sun Pharmaceutical Industries enters cricket sponsorship for the first time. They have partnered with Royal Challengers Bengaluru for three...
- Rapido’s fresh funding; Starlink’s gotcha momentRapido has bagged fresh capital from an investor ahead of its food delivery rollout. This and more in today’s ETtech Top 5.
- Kabaddi to MMA and beyond: How a Delhi-based sports mat company became a championGravolite is one of the few homegrown companies manufacturing mats for various sports by leveraging the Make in India movement.
- Etihad Airways signs record duration sponsorship deal with Mumbai City FCEtihad Airways has signed a multi-year deal to become the Official Front of Shirt Sponsor for Mumbai City FC starting from the 2024-25 seas...
- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
- Chelsea unveils new 2023/24 home kit following sponsorship decisionChelsea will soon embark on their pre-season tour in the United States, where they will proudly showcase their new kit to American fans. Su...
- Chelsea financially perilous after Abramovich is sanctionedA team that won the Champions League last year and was crowned world champions by FIFA a month ago has now had some banking facilities froz...
- Knockout punch: How Covid has taken a toll on smaller professional sports leaguesIndian sporting leagues offer an unabashed view of hegemony – and what money and influence can do. When Covid cases dipped last year, IPL a...
- Circumstances similar for everyone, shouldn’t be an excuse for not getting medals: IOA President Narinder BatraThe postponed Olympics, cancelled tournaments, and restricted training and travel constraints made things difficult on multiple fronts. Ind...
- Circumstances similar for everyone, shouldn’t be an excuse for not getting medals: IOA President Narinder BatraIndian Olympic Association (IOA) president Narinder Batra, has high hopes of Indian athletes returning from Tokyo with medals in double dig...
- Afghan cricket gets a taste of IndiaFrom building stadiums in war-torn nation to providing home grounds, India extends helping hand.
- Staffers with disabilities: ‘Purple’ hiring boosts inclusivenessAt EY’s Chennai office, a team that tests applications has over 50% staffers with disabilities. The group, which was started with just two ...
- How to fund your child's sports dreamsSports is emerging as a possible career choice for many youngsters and parents need to plan their finances well in order to create future c...
- International Yoga Day celebrations begin in USAmong the highlights of the event was an impressive Mallakhambh performance by children. Specially designed yoga kits and T-shirts were dis...
- India emerges as a hub for EADS unit CassidianSuch moves reflect Cassidian’s larger game plan: to make the India a hub of its operations in the region because it is a fast growing marke...
- Sunday ET: Can Shah Rukh Khan save the football business in India?Shah Rukh Khan's likely entry into the football biz at a time when Indian clubs are bleeding, once again brings alive the question of a via...
- Business lessons from IPL: Franchise model is risk freeThe sources of income for teams are guaranteed and stable, and avenues for expenditure limited and fixed.
- Amul to be official sponsor of Netherlands team in World CupGujarat-based dairy giant Amul have become the official sponsors of the Netherlands cricket team for the soon-to-start World Cup.
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