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TEQUILA MARKET IN INDIA
Tequila giant Becle makes direct India push, appoints Shweta Jain as MDProximo is among the last major global spirits companies to establish a direct India operation. Most of its international rivals are alread...- Whisky, cars and more: What gets cheaper as India-UK FTA kicks inIndia UK Free Trade Agreement: The India-UK Comprehensive Economic and Trade Agreement is now in effect. Nearly all Indian exports will gai...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- India-UK FTA from July 15: What changes for autos, whisky, exports and consumersThe India-UK Comprehensive Economic and Trade Agreement takes effect on July 15, 2026. This pact grants nearly 99% duty-free access for Ind...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- Monika Alcobev FY26 revenue up 39% to Rs 310.36cr, Q4 PAT up 22% to Rs 22.3 crMonika Alcobev has announced a substantial profit increase of 22 percent for the March quarter of FY25-26. The company's revenue also saw a...
- Gin no longer tonic of choice; Vodka, tequila raise the barIndia's popular gin and tonic trend is fading. Vodka and tequila are now leading the market. Gin sales have dropped significantly this year...
- Actor Rana Daggubati’s tequila brand Loca Loka to debut in India this NovemberThe premium spirits brand plans to tap duty-free stores first at the airports, leveraging this route as a high-margin discovery channel.
- Raising the bar: Why Indian agave spirits are calling the shotsAn evident change in the drinking culture is being witnessed in India in recent years, with healthier and premium home-grown agave spirits ...
- Tequila’s flexibility in building tongue-popping cocktails makes it the darling of distillers and bartendersThough the lineage of tequila goes back to 1000 BCE, to the land of Aztecs (Mexico), where it was once popular as pulque, modern-day master...
- From party ender to party soul: Tequila now fastest-growing alcohol segment in IndiaTequila, once a party staple involving a lick of salt, a shot, and a lime wedge, is evolving. It's now sipped neat, on the rocks, with soda...
- Brew it the traditional way: India's heritage liquors are a hit with youngstersConcept of heritage liquors like tadi, feni and handiya is in Bengaluru's spotlight.
- Currency crisis won’t rock AsiaThe situation today is not entirely the same as compared to 1995.
- Diageo says it wants more tequila, aguardienteDiageo would be interested in buying good brands of Mexican tequila or Colombian aguardiente if any were available, a senior executive said...
- Vodka sales slip after decade-long boomIndia's vodka consumption declined 3% last calendar — first fall in more than a decade — suggesting the odorless spirit's waning honeymoon ...
- Beam Inc launches Teacher's single malt and 25-year-old blended scotch in India firstSpirits maker Beam Inc has chosen India as its global launch pad yet again for Teacher’s Highland single malt and its oldest blended scotch...
- Brown-Forman set to give tequila market a shotIndian tequila market a shot by introducing a range of premium tequilas here.
- Young Indians turn to white spiritsIt's a toss-up between a margarita with tequila, Cointreau & a caprioshka with vodka, mint & lemon.
- Jim Beam set to launch Indian whiskyThe call of Indian spirits is getting stronger for the global liquor giants just a few years after some of them walked out citing a difficu...
- TBWA launches one-to-one arm in IndiaTequila India is being launched simultaneously in Bangalore, Mumbai and Delhi.
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