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STORYTELLING WITH AI
'Just look at Kodak or Blockbuster': Former Disney and DreamWorks chief Jeffrey Katzenberg says Hollywood must embrace AI or risk irrelevanceJeffrey Katzenberg is optimistic about artificial intelligence transforming the film industry and enhancing storytelling techniques. He poi...- Shekhar Kapur joins LTM as strategic advisor to drive AI-powered storytellingBusiness creativity firm LTM has appointed Shekhar Kapur as Strategic Advisor. Kapur will guide LTM's BlueVerse Craft unit in AI-enabled cr...
- Tom Cruise says AI is 'coming', but ‘people want to see real things’Tom Cruise acknowledges artificial intelligence's growing role in filmmaking. He believes audiences still desire authentic, human-driven st...
- Homegrown talent, MCC footprint to make India a global content production hubIndia could emerge as a global content production hub by combining its growing AI capabilities, creative talent and expanding media global ...
- What’s behind Disney’s appointment of its first company-wise CTO Karandeep Anand?Anand comes from Character.AI, generative AI startup Disney accused of copyright infringement in September 2025.
- Pocket FM launches AI fiction-writing platform to help creators build long-form storiesPocket FM has launched Sherpa, an AI-powered fiction platform designed to help writers build and manage long-running stories across hundred...
- UPI MDR worries new-age brokers; India's semiconductor ambitionsIndia’s new MDR framework for UPI is raising concern among new-age stockbrokers, who are planning to take it up with Sebi. This and more in...
- Kuku Technologies gets Sebi approval for proposed IPOKuku will now file an updated prospectus with Sebi in the next three weeks and is eyeing a listing by the first half of 2027, a person fami...
- AI could disrupt traditional entertainment studio model as production costs fallArtificial intelligence is revolutionising the landscape of entertainment production, offering creators remarkable cost savings. Smaller pr...
- AI-assisted microdrama content share could rise to about 80% in 18 months: ExpertsArtificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...
- Kuku to hire 1,000 people for AI content unit ahead of IPOKuku Technologies is on the verge of launching an expansive artificial intelligence production facility, aimed at bolstering its flourishin...
- Bedtime bot saves a tired dadFrom fitness tracking to personalised meals and children’s stories, Ramprakash Ramamoorthy uses AI across everyday tasks and creative proje...
- Udaan to buy Swiggy’s Lynk; India’s BRICS tech pushUdaan is set to acquire Swiggy-owned Lynk Logistics. This and more in today's ETtech Top 5.
- India’s Rs 1 lakh crore digital-media boom: Two stocks ICICI Securities is betting onIndia’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declin...
- India eyes a global play after changing China's toy story at homeIndia is seeking to raise its global toy market share from under 1% to 5% by 2032, after higher import duties, safety standards and governm...
- A 2025 Stanford study gave 4,829 Americans AI-generated arguments supporting six different policies and found that participants became modestly more supportive after reading them, with AI messages appearing as persuasive as human-written arguments and often perceived as more logical and informedNew research shows large language models can influence political attitudes. AI-generated messages proved as persuasive as those written by ...
- VerSe bets on SparkStation to make AI video cheaper and more consistentVerSe Innovation has launched SparkStation, an AI-powered content operating system. This new platform promises to significantly reduce prod...
- Adobe partners with seven states to bring free Express access to government schoolsAdobe is offering complimentary access to Adobe Express for education. This initiative is set to benefit millions of students and educators...
- ET Startup Awards 2026 | Comeback Kid: Mukund Jha returns stronger with AI betEmergent cofounder Mukund Jha has won the Comeback Kid award at the ET Startup Awards 2026, marking a return after the collapse of Dunzo. T...
- AI leaders on automation; PM Modi debriefs space startupsBusiness leaders at the Economic Times World Leaders Forum said AI agents can reshape work, but governance and human accountability remain ...
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