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Kobe Bryant invested $6 million in BodyArmor in 2014; years later, his stake was worth around $400 millionIn 2014, Kobe Bryant made a bold $6 million investment in BodyArmor, establishing himself as a pivotal figure in the brand's success. By 20...- Protein Mini Scooper: Small packs, big push to make nutrition affordableCompanies are introducing smaller, affordable protein food packs to boost consumption. These convenient options cater to discerning Indian ...
- Early-stage venture capital firm First Cheque to invest in 15-20 startupsFounded in 2018 as an entity under the umbrella of India Quotient Venture Capital, First Cheque makes pre-seed investments with its limited...
- Beverage company Lahori eyes Rs 400 crore taking valuation up 3x to Rs 2,700 croreLahori, a Chandigarh-based beverage manufacturer, is in advanced talks with multiple investors to bag Rs 400 crore in funding, a deal which...
- Disney star unveils sponsorship line-up for ICC World Cup 2023; on-boards 26 sponsorsDisney Star has revealed its 26 sponsors for the upcoming ICC World Cup 2023, including brands such as PhonePe, Mahindra and Mahindra, and ...
- Coke may take Thums Up, Maaza to global marketsWhile homegrown cola brand Thums Up has crossed $1 billion in sales in India, Maaza juice is expected to enter the billion-dollar club by 2...
- Restaurants seek input tax credit, low-interest loans from Budget 2022Rahul Singh, founder of The Beer Cafe, said that with an industry battered thrice over in the past two years, just the intent of the Budget...
- New-age digital brands go all out for IPL 2021 splashThe opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, accord...
- Space-aged wines for connoisseurs: 12 Bordeaux bottles to remain corked in orbit for a yearThe space-aged wine will be compared to Bordeaux wine aged on Earth.
- After Niravgate, Virat Kohli unlikely to renew contract with Punjab National BankThe bank had earlier denied media reports that the cricketer, the country’s highest-paid sportsperson, would stop the endorsement.
- Virat Kohli to only endorse brands he believes inThe 29-year-old cricketer had recently ended a long-standing association with cola maker PepsiCo by not renewing his endorsement contract.
- Nothing official about it: Virat Kohli says no to PepsiThe cricket star was ranked 89th in the Forbes list of the world’s highest-paid athletes in 2017, with earnings of $22 million.
- Meet the Ironman trainer from India who built a Rs 3000 hacking deviceKuldeep has created an Rs.3000 rupees hacking device which he claims can hack into any phone, computer, traffic signal, CCTV cameras and ev...
- Virat Kohli not keen on endorsing Pepsi any more, may pick another healthier brandKohli has reservations about directly endorsing a cola, given the increasing health worries over sugary drinks, said an executive with know...
- 10 years on, Sachin Tendulkar again the right choice for PepsiCo as they enter dairy segmentFormer cricketer and sports icon Sachin Tendulkar is not only endorsing the new product, Quaker Oats plus Milk, but has also played a role ...
- Virat Kohli hikes endorsement fee to Rs 5 crore/day, highest among Indian celebritiesVirat Kohli's fee earlier ranged between Rs 2.5 cr & Rs 4 cr a day. The increase comes as the renewal of his endorsement deal with PepsiCo ...
- The Kettlery raises $1 million from Abhinav Bindra's venture fund companyThe Kettlery store main targets are the tea connoisseurs and aspiring consumers looking for develop a healthy tea lifestyle.
- 300 'smart' villages to be developed in Gujarat: Anandiben PatelPatel was in Chhotaudepur town of the tribal-dominated district, about 100 kms from here to attend state-level Foundation Day celebrations.
- 'A Big Fat Greek Wedding': When Aditya Parekh and Mallika Tarkas took their vowsSurrounded by friends, food, music and the Aegean Sea, an exclusive look at how Aditya Parekh and Mallika Tarkas got hitched earlier this m...
- Now, companies go gaga over Phelps' swimming gloriesPhelps - the biggest Olympic athlete in years, if not ever - is everywhere this summer. And companies want to share in his fame. India's fi...
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