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Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...- Infantino says FIFA World Cup stake sale is 'not an obligation'FIFA President Gianni Infantino stated the World Cup stake sale is a proposal. This plan to sell stakes in the World Cup provoked a furious...
- RCB wins valuation crown! Royal Challengers Bengaluru 1st $300 mn cricket team as IPL business value crosses $20 bnRoyal Challengers Bengaluru has surpassed a $300 million brand value milestone. The Indian Premier League's overall business valuation clim...
- FIFA's $20 billion PE plan sets up fresh Europe showdownFIFA plans a twenty billion dollar subsidiary for World Cup events. This move offers external investors up to twenty percent stakes. UEFA c...
- More banks may join overseas bond run after ICICI Bank’s bumper dollar bond saleICICI Bank successfully raised one billion dollars through its inaugural dollar bond sale. This strong investor demand allowed the bank to ...
- More banks may join overseas bond runICICI Bank's $1 billion dollar bond sale via GIFT City, which drew strong global investor demand and secured lower borrowing costs, is expe...
- The creator economy has a new middle classYoung workers now see social media influencing as a plausible career pivot. This shift allows them to earn income through brand deals and p...
- Record dealmaking run shows Asia's growing appetite for sports assetsAsian families and fund managers are investing directly in sports assets. This trend fuels record dealmaking in the Asia-Pacific region. We...
- BCCI Hikes reserve price for its title rights by over 15%The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuabl...
- From craft beer darling to founder's exit: Bira 91's journey ahead of a revival bidBira 91 founder Ankur Jain has exited the company after a settlement. This agreement allows for the company's recapitalization and operatio...
- There have been several ups and down in last four months: Indian batting prodigy Vaibhav SooryavanshiIndian cricketer Vaibhav Sooryavanshi feels confident for the upcoming T20I series. He acknowledges recent challenges but remains focused o...
- Bira 91 beer founder Ankur Jain quits board, gives up control in settlementBira 91 founder Ankur Jain has stepped down from the company's board. He is giving up all executive powers and ownership to settle disputes...
- InsuranceDekho enters cricket sponsorship with India's Zimbabwe, Sri Lanka toursInsuranceDekho has secured prominent deal with Indian cricket team to elevate its brand visibility. Notably, they are the title sponsor for...
- Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...
- India-UK FTA explained: No new work visa, but these professionals benefitThe India-UK FTA does not introduce a new UK work visa or relax Britain's immigration rules, despite common misconceptions. Instead, it fac...
- Egyptian Pyramids to get a makeover: Country's richest family is planning a $41 million revamp of one of the seven wonders of the worldNaguib Sawiris is investing an additional 500 million Egyptian pounds for Giza Plateau redevelopment. This funding will introduce electric ...
- Taxation simplified for influencers: Correct ITR form, tax regime to grey zone areas, key checks and tax traps creators must watch out forIndian influencers and gig workers face significant tax compliance challenges. Many struggle with tracking income and claiming eligible ded...
- Messi, Ronaldo, Modrić defy their biological clocks as stars push middle ageElite footballers are playing longer due to scientific and medical advancements. Players in their mid-thirties and older are now common in ...
- Erling Haaland girlfriend net worth: How did Isabel Haugseng Johansen build a $300K fortune as the couple's wealth reaches $100.3 million? Inside her career, endorsements, luxury homes and moreErling Haaland's girlfriend Isabel Haugseng Johansen has an estimated net worth of $300,000. Their combined household wealth is projected t...
- FIFA World Cup’s hidden scorecard: What fans don’t see, economics doesFIFA World Cup 2026 is a fascinating economic case study, revealing how football markets mirror financial ones. Dynamic ticket pricing, dri...
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