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SOFT AD SALES
Warner Bros' revenue disappoints on soft ad sales, weak box-office performanceWarner Bros Discovery reported second-quarter revenue below expectations, mainly due to significant declines in box-office and advertising ...- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- Strong showing by Alphabet, Meta signal ad market rebound underwayThe Facebook and Instagram owner has leaned heavily on AI-powered marketing planning and ad measurement features in recent years to drive i...
- IPL may rake in Rs 5,000 crore from TV, digital ads: Industry executivesStarting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...
- 'Coca-Cola not concerned about Rel Retail's foray into carbonated soft drinks market'Ray said green shoots of revival are now visible in rural markets. A recent report by ICICI Securities flagged that new launches by compani...
- SoftBank’s Son bets big on India; Curefit raises $145 millionSon’s remark signals the Japanese conglomerate’s commitment to funding Indian companies in the future.
- Son rejigs InMobi bet ahead of $1 billion IPO, transfers shareholding to SVF 2SoftBank Group invested $200 million in InMobi in 2011, its first bet in the country.
- A dry summer for big ad spenders leaves TV thirsty for moreUnable to attract big advertisers despite record viewership during the nationwide lockdown, the broadcasters are now starting to face major...
- Lockdown: Soft drink makers face worst quarter ever, large scale write-off on the cardsA top official of a leading bottling company, which has been associated with the soft drinks industry for over two decades said both compan...
- Former Google India interim head Vikas Agnihotri set to join SoftBankIn a statement sent out by the Tokyo-headquartered investor, late on Thursday, and after ET reached out to it seeking confirmation of the a...
- Times Internet and GirnarSoft to offer marketers access to 27 million in-market vehicle buyers"Our partnership with GirnarSoft will allow marketers to ensure that a prospective car buyer is equipped with the right information to enab...
- PepsiCo again engages in comparative ads, takes pot shot at Coca-ColaPepsiCo’s latest commercial for its 7Up appears to belittle rival brand Sprite’s long-standing tagline "Clear Hai" by highlighting the "new...
- Pepsi narrows losses in India with cost cuts; revenue rises 13%The company has been working towards reducing operating layers and brought in ‘Power of One’ strategy aimed at streamlining sales, distribu...
- Developers' brand push now gets a Housing.com liftRealty portal Housing.com today rolled out a new product that will offer marketing and branding solutions to real estate developers.
- VIP Industries: Rupee depreciation adds to woesThe company has seen its profits fall more than 50% in last three quarters, which has taken its share price to its yearly low.
- Corporates reconsider buying adspots on DD during CWGWith Indian sportspersons putting up a good show at the ongoing Commonwealth Games, thereby increasing viewership of Doordarshan, corporate...
- Offbeat & cheeky: Ad campaigns do give brands a definite leg-upZoozoos, No Bakwaas, Happy Dent, have more consumer connect.
- It's not raining advertisements on the TV yetCuriously, the monsoon season so imbibed in our traditions and folklore provides only a little motivation to the Indian ad world. Ads on th...
- Google to get fewer ad clicks, says reportGoggle declined as much as 3% in Nasdaq trading after a report showed slower growth in the number of people clicking on Internet advertisem...
- Flavours to offset onslaught on colasFor Rajeev Bakshi, chairman of PepsiCo India, the past month or so has virtually been ‘hell revisited.’
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