To be tech-en seriously, be loudModern tech tycoons now emphasize their ostentatious public identities rather than the products they create. This transformation is fueled ...
30 Aug, 2026, 10.15 PM IST
Dubai launches first accredited Bachelor of Music programme with AI focus; course to begin in SeptemberDubai is set to offer its first accredited Bachelor of Music programme starting September 2026. This new course focuses on contemporary and...
17 Aug, 2026, 05.52 PM IST
LinkedIn executives can be questioned in antitrust lawsuit, judge rulesU.S. Magistrate Judge Laurel Beeler in San Francisco said in an order on Tuesday that the plaintiffs can depose LinkedIn's current chief ...
06 Aug, 2026, 09.33 AM IST
Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...
30 Jul, 2026, 09.59 AM IST
Want to become a social media marketer? Here’s a quick guideThe demand for social media marketers is increasing as businesses invest in building their presence on social media. To stand out in the co...
24 Sep, 2023, 06.41 PM IST
Executive Programme On Digital & Social Media Marketing Strategy at IIM CalcuttaThe Executive Programme on Digital and Social Media Marketing Strategy at IIM Calcutta is a certificate program that aims to equip professi...
24 Aug, 2023, 05.42 PM IST
Charting Brand Success: Your Guide to Brand Management CourseBrand management is a crucial aspect of marketing that involves evaluating how a brand is perceived in the market and developing strategic ...
24 Aug, 2023, 05.19 PM IST
In 2023, social media is one of the most reliable tools to grow your small businessSocial media has become an important marketing tool for business in India, with many businesses using it to engage with customers and reach...
20 Apr, 2023, 01.40 PM IST
5 Art NFTs minting in September 2022 for bear market gainsFind five art NFTs minting in September 2022, with the potential to provide bear market gains.
18 Aug, 2022, 11.50 AM IST
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
08 Jun, 2019, 11.21 AM IST
Can social media influence brand perception?Social media marketing can be critical for SMEs since it has the power to make or break a brand, depending on how well or poorly it is deve...
05 Oct, 2018, 09.06 AM IST
Customer engagement key focus for 45% marketers in 2018: Times Internet-DMAasia reportSocial media marketing saw a 30% decline over the previous year as only 36% of surveyed marketers cited it as a strategy that worked well f...
03 Aug, 2018, 12.13 PM IST
Smart social media marketing drives millennial businessesStartups such as NakhreWaali, Vajor. com and Prerto bet on unique, handcrafted fashion products creating a niche market away from big ecomm...
11 Aug, 2017, 11.57 PM IST
How to bring the social back in your brand's social media marketing effortsAs brand managers work to fulfil these expectations, they sometimes miss focusing on these three key principles that should be guiding thei...
08 Feb, 2017, 11.38 AM IST
How to employ the essentials of social media marketingWhile the specifics may change from one industry to another, the basic guidelines of a successful SMM strategy remains more or less the sam...
18 May, 2015, 11.42 AM IST
Flipkart, government ink pact to offer online retail training to semi-urban & rural peopleIn its attempt to get micro, small and medium enterprises online, Flipkart has joined hands with govt to train people from semiurban and ru...
11 Aug, 2014, 08.51 AM IST
Michelin to take contest winner on free ride to Malaysian F1 CircuitTyre manufacturer Michelin has introduced a new initiative "Driver Wanted Contest" to offer free trip to Malaysian F1 Circuit for a day.
16 Jul, 2014, 03.13 PM IST