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SHOPPING BASKET MARKETING
Black basket means taken, pink means single: Finland supermarket's dating trick is also smart marketing, adding lakhs in monthly salesA social media user, Pratham, shared a Finland supermarket’s unusual marketing idea where black baskets signal shoppers are married or in r...
India ready for a premium wealth show while US missiles rattle the worldIndia's festive shopping season is set to highlight the country's premiumisation boom despite global uncertainty triggered by the US-Iran w...
From reusing old furniture to adding plants: 5 eco-friendly tricks to give your home a fresh lookAn eco-friendly home makeover does not have to be expensive. Repurposing old furniture, decorating with plants in reused containers and rea...
Ex-Myntra chief Nandita Sinha named Swiggy Instamart CEO; Amitesh Jha exitsSinha joins at a time when Instamart has been losing market share even as it attempts to contain its mounting losses. A Flipkart group vete...
Flipkart’s food delivery foray; Swiggy CEO on qcomm competitionFlipkart will launch its food delivery pilot next month, CEO Kalyan Krishnamurthy said. This and more in today’s ETtech Top 5.
Reliance Retail details blueprint to double operating EBITDA in three-year planReliance Retail plans to double its operating EBITDA over three years. The strategy involves aggressive scaling and refined unit economics ...
Upmarket invasion: How India's quick commerce giants are crowding out specialist gourmet playersIndian quick-commerce platforms are now targeting affluent households with premium products. This strategic shift aims to improve profitabi...
Psychology says people who shop at thrift stores despite having money aren't just saving cash, they may value sustainability and individualityForget the notion that thrift stores are only for the budget-conscious. Today, a growing number of shoppers, even those who can afford new,...
Amazon Prime Day 2026: When is Prime Day in U. S? e-Retail giant offers massive deals on groceries, household goods, travel, school itemsPrime Day 2026 in U. S: Amazon has highlighted deals on groceries, household goods, travel and school items, and said fresh food and essent...
Amazon Prime Day to gauge US consumer strain as focus shifts to basicsAmazon Prime Day 2026 is expected to serve as a key indicator of US consumer spending trends, with shoppers increasingly focusing on grocer...
ETMarkets PMS Talk | 20 months of consolidation has created compelling small-cap opportunities: Equitree’s Pawan BharaddiaIn an interaction with Kshitij Anand of ETMarkets, Bharaddia explains why his firm continues to follow a private equity-style investing app...
Reliance’s AI ambitions & other key takeaways from its 2026 AGMReliance Industries is aggressively pursuing AI leadership in India, aiming to build sovereign infrastructure and develop AI solutions for ...
The operations network behind Amazon's play to become India's everyday storeAmazon is reshaping India's quick-commerce sector through significant investments in foundational infrastructure rather than merely focusin...
Hari Menon exits BigBasket; Sarvam cofounder on fresh fundingBigBasket's longtime leader Hari Menon has stepped down as CEO. This and more in today's ETtech Top 5.
Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...
Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...
'White, wholewheat, multigrain breads are a big scam': Health influencer points out 4 facts every bread eater should knowA viral video is questioning the health claims of packaged bread. Food influencer Foodpharmer highlights that many breads marketed as healt...
Iran's inflation hits highest level since World War II as unrest and sanctions biteIran is currently navigating a perilous economic landscape as inflation reaches alarming heights not seen since the aftermath of World War ...
Domestic online grocery market to grow 8 times, JioMart to be big gainer: RedSeerAs companies from Reliance to BigBasket put their top dollar in serving daily grocery at your doorsteps, online grocery is going to be the ...
Ecommerce firms scramble to reward foot soldiersMedian salaries improved to Rs 11,500 a month in 2017 from Rs 7,500 a month in 2014, making the increments among the highest for blue-colla...