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PREMIUMISATION TREND INDIA
The big winners from India's coffee craze may not sell coffee at allIndia’s coffee culture is expanding beyond cafes and coffee chains, creating opportunities across beauty, homeware, luxury hospitality, whi...- VCs work up an appetite for new-age kitchen startupsInvestors say kitchen brands are witnessing the premiumisation trend seen in categories such as beauty, mattresses, furniture, and home app...
- India’s big upgrade wave: Rs 1 crore+ homes, premium cars, Swiss watches & pricier phonesPremiumisation trend is spreading beyond affluent urban consumers, with households upgrading across homes, cars, travel, smartphones, appli...
- VCs hungry for kitchen startups; Vala Afshar’s blueprint for India’s AI futureHappy Thursday! Venture capital investors are betting on the premiumisation wave wafting into Indian kitchens. This and more in today’s ETt...
- Once bitten, never shy: India’s Apple iPhone obsession grows and growsThe iPhone 18 launch is revealing more than just India's appetite for premium phones. As buyers queue for the latest Pro models, Apple’s In...
- Hero Motors IPO Day 3 GMP: Issue subscribed over 6x, GMP at 7%. Check detailsHero Motors IPO GMP Today: Hero Motors IPO saw strong investor demand, oversubscribing 6.66 times by the final day. The issue is currently ...
- Homebuyers remain bullish on real estate despite rising prices; premium homes, new launches gain traction: Anarock surveyAnarock’s H1 2026 survey shows homebuyers remain committed to residential property despite rising prices, with growing preference for large...
- Hero Motors IPO Day 2: GMP signals 16% listing gain. Should you subscribe?Hero Motors’ Rs 1,000 crore IPO received healthy investor interest, reaching 1.39-times subscription on its first day, led by retail invest...
- AI in Indian homes: Samsung sees 30% growth in SmartThings users, makes Knox its security pitchSamsung sees significant growth in its Indian SmartThings user base. Consumers are increasingly adopting AI-enabled appliances for home man...
- Hero Motors IPO Day 1: Check subscription status, GMP at 23%. Should you subscribe?Hero Motors IPO opened for subscription on September 16 and was subscribed 17% on Day 1. The Rs 1,000 crore issue has a grey market premium...
- Rs 24,600 crore IPO dhamaka: NSE, Hero Motors to lead 11 public offers next weekNSE will be the biggest issue of the week, with an IPO size of Rs 22,562 crore. Hero Motors will follow with a Rs 1,000 crore issue. The tw...
- From luxury cars to watches: Why India’s wealthy are spending more on ultra-premium productsIndia’s luxury market is shifting from traditional status symbols towards products that offer craftsmanship, exclusivity, heritage and indi...
- Losing money in Nifty? 8 beaten-down largecap stocks see promoters increase stake in 2026Promoters raised stakes in eight Nifty largecaps despite stock declines in 2026, with Jio Financial, Bharti Airtel and Reliance among the c...
- India's festive season promises strong show as quick commerce reshapes online shopping battleIndia’s festive e-commerce season is expected to deliver healthy spending growth, with premium purchases coexisting with aggressive bargain...
- HUL bets on cost cuts, brand push to revive its growth: MDHindustan Unilever plans to boost growth by increasing capital expenditure and focusing on key areas. The company will invest more in brand...
- Which stocks should you buy ahead of the festive season? Here are Kotak Securities’ top 10 picksIndia’s festive season is expected to drive a strong consumption boost, with analysts identifying sectors and stocks that could benefit. Th...
- Mansion House maker bets on India’s tequila boomTilaknagar Industries is expanding its spirits portfolio into tequila. The company will acquire a significant stake in Black Tiger Distille...
- Purple Style Labs IPO Day 3: GMP, subscription status, key details. Should you subscribe?Purple Style Labs IPO enters its third and final day of bidding, with the issue subscribed 24% on the second day and a grey market premium ...
- Purple Style Labs IPO Day 2: GMP, subscription status, key details — Should you subscribe?Purple Style Labs IPO enters its second bidding day with subdued demand and a GMP of around 1%, down from 5%. The Rs 680-crore issue has se...
- Purple Style Labs IPO opens for bidding. Should you apply or avoid?Purple Style Labs IPO opened for subscription on August 31 and will remain open until September 2. The Rs 680-crore issue, comprising entir...
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