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PREMIUM MITHAI
India's premium mithai boom: How traditional sweets are getting a premium makeoverIndian mithai is transforming from traditional sweets to premium offerings. Consumers now seek quality ingredients and attractive packaging...- 'Sometimes the biggest promotion is...': Employee leaves Rs 38,000 corporate job to sell chai, now he earns Rs 1.8 lakh per monthA former call center employee quit his steady job to sell tea. He invested his own money and opened a roadside stall for business. The stal...
- Atelier Expressions aquires majority stake in Delhi based mithai brand KhoyaAtelier Expressions will acquire a majority stake in Khoya, the handcrafted mithai brand. This significant transaction is expected to be co...
- TVS VENU's Atelier Expressions to acquire majority stake in Delhi's luxury mithai brand KhoyaAtelier Expressions will acquire a majority stake in Khoya. This luxury handcrafted mithai brand was founded by Sid Mathur in 2016. The tra...
- Raising the bar: Saying it with chocolates, from pastries to perfumeChocolate is a versatile ingredient celebrated for its intricate taste and diverse forms. It's integrated into an array of products, from b...
- India Inc thinks out of box for gift hampers this DiwaliIndian companies are upgrading Diwali gifts for employees. This year, expect wellness retreats, skill subscriptions and travel vouchers. Tr...
- From mithai to matcha lattes: How pistachio became 2025’s most stylish food trendPistachio is experiencing a surge in popularity, transitioning from traditional Indian sweets to trendy desserts and beverages. Chefs are i...
- Radisson Hotel Group launches new Meetha by Radisson stores in Borivali and BandraAfter its flagship store in Goregaon, Meetha by Radisson has now been launched in Borivali and Bandra. The hotel chain said the expansion i...
- Rs 65,000 for chocolate cigars and more and more Indians are buying themIndia's demand for high-end, luxury imported chocolates is growing, and the year-end season is predicted to see a notable spike in demand. ...
- Festive food trends 2023: Traditional snacks by home chefs, healthy alternatives to Indian sweets to gain popularityAs Ganesh Chaturthi approaches, India's culinary landscape is changing. The Godrej Food Trends Report 2023 reveals that consumers are now s...
- Is the milk you are having safe? Here's what you need to knowTwo out of every three Indians drink milk adulterated with detergent, caustic soda, urea and paint.
- How an Italian chocolate became part of kuch meetha during DiwaliIn India, the golden ladoo has not entirely replaced traditional mithai like motichoor ladoo and given the laddoos long cultural legacy and...
- Prices after GST: What went up, what went downGST has moved closer to the July 1 deadline with the government finalised tax slabs for various goods and services.
- Health-food entrepreneurs give healthier sweet options to make Diwali guilt-freeTarak Bhattacharya, COO, Mad Over Donuts, points out, "Our Diwali collection breaks the monotony of gifting regular mithai".
- Indian 'Mithais' add sweetness to Diwali flavour; focus on hygiene, new flavoursMithai makers focus on hygiene, new flavours to take on confectionery brands in gifting market.
- Nestle’s Alpino to take on Toblerone, Ferrero RocherNestle will soon launch its premium chocolate brand Alpino in India to take on Italian brand Ferrero Rocher and Cadbury’s Toblerone in the ...
- Cadbury will always remain a chocolate company at heart: Chandramouli VenkatesanThe ‘Kuch meetha ho jaye’ campaign is also benefiting local mithaiwallahs as Indian consumers don’t necessarily associate sweet with chocol...
- Imported chocolates Ferrero Rocher, Galaxy, Sapphire, Guylian taken big leap this DiwaliIt has been a cracker of a Diwali for new imported brands, which have taken a big bite of the Rs 250-crore chocolate gifting market dominat...
- Building sustainable consumption should be priority for marketersToday, the alphabet of branding has changed. It’s A - Access / Affordability, B - Branding, C - Consumption and D - Development and brands ...
- Oz rains add flavour to Bikaneri bhujiyaBesan is the backbone of India’s ethnic snack food and mithai industry. Demand for besan is steady throughout the year, with a spurt in the...
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