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PREMIUM CONSUMER BRANDS
Hershey to focus on top six cities, exit general trade in non metrosHershey India is pivoting away from general trade in non-metro areas, focusing its efforts instead on the premium urban markets of six majo...
Premium takes priority in ecommerce carts this festive seasonThere is a 20-25% year-on-year rise in festive order volumes for premium products, while mass-segment orders are either flat or up marginal...
India's premium mithai boom: How traditional sweets are getting a premium makeoverIndian mithai is transforming from traditional sweets to premium offerings. Consumers now seek quality ingredients and attractive packaging...
Dell revives XPS as component costs surge; consumer business head on brand equity, pricing strategy and India pushDell Technologies is bringing back its recognizable XPS consumer PC brand after a brief hiatus. The company is also expanding its omnichann...
India attractive long-term opportunity for Coca-Cola: CEO Henrique BraunCoca-Cola sees significant opportunities in India's beverage market. The company is investing in both affordable and premium product segmen...
From fashion to fast delivery: Nandita Sinha’s new challenge is InstamartNandita Sinha will lead Swiggy's quick commerce vertical Instamart. She previously served as CEO of Myntra, turning the company profitable ...
Samsung foldables now account for over 20% of flagship sales in India, says Southwest Asia CEOSamsung's foldable phones now represent over twenty percent of flagship sales in India. The company anticipates further growth as consumers...
FMCG companies reap rewards from digital-first brand acquisitions as online bets drive growthDigital brands that have been acquired have quickly become the most rapidly expanding segments within major consumer companies. For FY26, t...
India's single malt market hits 5 lakh cases, led by desi brandsIndian single malt whisky sales are projected to reach five lakh cases by 2025. This growth is driven by domestic brands like Amrut and Ram...
Affordability concerns reshape global car buying as EV interest grows: McKinseyAffordability concerns and evolving preferences are reshaping global automotive markets. Consumers are delaying purchases and considering s...
India's premium coffee boom: How the brew is becoming a lifestyle, not just a beveragePremium coffee is becoming a lifestyle symbol across India. Consumer expectations are shifting towards quality and personalized experiences...
Despite price hikes, smartphone demand stays strongMost smartphone users will still buy devices despite ongoing price increases. Young users aged twenty-five to thirty are willing to pay mor...
Scotch at a discount post UK FTA is only half the story for India's whisky marketIndia's import duties on Scotch whisky and gin have been halved by a new trade agreement. This change is expected to gradually lower prices...
ITC eyes Rs 8 lakh crore FMCG opportunity by 2035, bets on AI and acquisitionsITC expects its addressable FMCG market to expand to around ₹8 lakh crore by 2035 and aims to strengthen its position through brand buildin...
Reliance launches AJIO Beauty to capture India's booming marketReliance Retail has launched AJIO Beauty, expanding its beauty business. This move integrates cosmetics and personal care onto its fashion ...
From Assam to Nilgiri: How regional teas are becoming premium brandsIndia's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking auth...
Wipro Consumer buys Philippines’ S Brands to deepen Southeast Asia betWipro Consumer Care is acquiring Philippine firm S Brands Consumer Care Inc. This move expands Wipro's presence in Southeast Asia's growing...