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POPCORN SALES STRATEGY
MCPCA: Make cinema popcorn cheap againIndia’s multiplexes could make cinema-going more appealing by rethinking their steep food and beverage prices, particularly the much-mocked...- Warren Buffett on how CEOs manipulate earnings – and how to spot itWarren Buffett compared modern corporate accounting to a golfer who turns in a score of 140 in his first round (thanks to fake bogeys), and...
- Bath & Body Works Candle Day 2025: $9.95 deals, exclusive launches, and purchase rules revealedBath & Body Works Candle Day 2025, often considered the brand’s most anticipated annual sale, returns this week with steep discounts and li...
- Sensex 'one day Salman Khan, next day Uday Chopra': Billionaire Harsh Goenka shares a stock market lesson for retail investorsIndian stock markets have experienced significant volatility, drawing comparisons to Bollywood's dramatic flair. Billionaire Harsh Goenka h...
- Korean craze goes mainstream: QSR chains spice up menus with Korean-inspired snacksMajor American quick service chains like McDonald's, KFC, and Domino's are incorporating Korean cuisine into their menus, aiming to revital...
- If tax on popcorn is a worry, try munching them in a movie hall. Thankfully, things may changeThe Indian government increased GST on caramel popcorn from 5% to 18%. This sparked discussions about the high cost of snacks in multiplexe...
- What "The Intern" can teach us about good career practicesWeekends call for a relaxing movie like 'The Intern'. It showcases a 70-year-old intern's journey with a millennial CEO, illustrating the i...
- Box Office duel — Gran Turismo: Based on a True Story edges out Barbie with $17.3 million openingAmid a weekend marked by fierce rivalry, the cinematic adaptation "Gran Turismo: Based on a True Story" has narrowly emerged as the winner ...
- Supply chain crisis: Shoppers are facing shortages of beer to popcorn this summerWhen manufacturers can’t make enough glass bottles and aluminum cans, it trickles down to people’s ability to buy things like soda and beer.
- When cinemas closed, the horror show began for these small businessesA bunch of small businesses struggled to keep their heads up when cinemas shut during the pandemic. A grim show unfolded for many when the ...
- Indians going to the movies to escape slowing economy, says PVR PicturesThere is so much negativity around, which has been proving as a big booster for movie business.
- 65% of our revenues come from ticket sales and 25-27% come from F&B: Ajay Bijli, PVRWe are differentiated by content from OTT, both will co-exist, says Bijli
- Why startups fail and how to build better onesHaving a unique technology that can be used to solve problems at scale gives you an edge, and these cos have built their business models on...
- As a group we are 80 years old, but as a industry we are about 40 years old: Devansh JainAfter Inox Leisure, we are known as the Inox Group, so we decided to leverage the 7-8 million footfall we get in our movie halls across Ind...
- Lord of the screen: How PVR is innovating to stay aheadPresident Pramod Arora tells us how the company decided to take a leaf out of the hospitality sector and its plans to innovate in the dynam...
- Films catering to children send food and beverages sales soaringMultiplex chains say sales of food and beverages rise significantly when they screen films driven by kids and family.
- Bollywood's second home: Dubai, where receptiveness of Bollywood movies is ever increasingMumbai may be the centre of the Hindi film industry but it's Dubai where most Bollywood blockbusters premiere.
- Agro Tech sells Rath brand to CargillAgro Tech Foods announced that it had sold off its Rath vanaspati brand to edible oils maker Cargill India for an undisclosed amount.
- New stars of the silver screenBrands are flocking to the cinema, taking advantage of new technology to target a wide range of demographic groups with ads for products fr...
- Salton may buy into Softel, launch appliance brandsSoftel Machines, which is known for its Minerva brand of water purifiers, is now negotiating with the $250-million Salton Holdings of the U...
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