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Offline vs Online: Appliance brands change models to ease discount warManufacturers are now selling distinct product versions online and in physical stores. This strategy aims to reduce conflicts arising from ...- Your Strategy Needs a Visual MetaphorMany strategies fail not for lack of vision, but because employees don’t understand or aren’t sold on enacting them. A new study found—and ...
- Cellecor Gadgets aims to achieve ₹5,000-crore revenue in three years: Ravi AgarwalCellecor Gadgets is aiming for ₹5,000 crore revenue within three years. Consumer appliances and smart TVs offer significant long-term growt...
- Google Cloud’s big India AI bet; Swiggy crosses key ownership thresholdGoogle Cloud is supercharging its India bet with a local AI play and a potential manufacturing push. This and more in today’s ETtech Mornin...
- IT slide meets Q1 earnings; Sebi greenlights Rentomojo IPOA sharp fall in IT stocks has put the sector under pressure ahead of the June-quarter earnings season. This and more in today's ETtech Top ...
- Preparing Your Brand for Agentic AIAI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail environment in which con...
- ET Prime Special Series: Multibagger or Bankrupt - Part 65: This auto ancillary is making new moves. Separate signal from noiseThis supplier is one of those businesses that grows quietly until it suddenly makes several big decisions at once. In a short span it has s...
- These mid-cap stocks with ‘Strong Buy’ & ‘Buy’ recos can rally over 25%, according to analystsFrom a macro perspective, it is clearly a good time to be bullish. But as valuations remain high in parts of the market despite the recent ...
- These mid-cap stocks with ‘Strong Buy’ & ‘Buy’ recos can rally over 27%, according to analystsWe are in a phase in the US-Israel-Iran war where statements are made, then retracted. And, in a matter of just 48 hours, they are made all...
- Why India is the centerpiece of LG's multi billion-dollar vision for the Global SouthLG India growth strategy and consumer electronics market expansion: LG Electronics is targeting a significant revenue increase in India, Sa...
- The hidden Rs 9,000 crore business behind India’s water purifier boomIndia's water purifier market is evolving beyond just selling machines. Companies are now focusing on the lucrative service sector, includi...
- Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...
- White goods companies pulling the plug on online-only ModelsThe companies have decided to stick with mainstream capacity and sizes as online shoppers prefer models that are also available offline tha...
- High-end appliances click big with online shoppers this festive seasonBefore this, ecommerce sales of consumer electronics were mostly about entry-level models priced at less than Rs 15,000.
- Amazon focuses on online sales for consumer electronicsAmazon and Flipkart will fight headlong for the festive sales with both having their discount offers from September 20 to 24.
- LG Electronics to go online with a line-up of exclusivesThe company, which will also give a thrust to selling smartphones on these digital marketplaces, plans to partner Amazon, Flipkart and Payt...
- Amazon and Flipkart bank on online exclusives for festive bountyThe ecommerce marketplaces are structuring their Diwali offers and promotions solely on the online exclusive models across smartphones, tel...
- Online marketplace Paytm will deliver on same day in 20 citiesAt present, the marketplace ships close to Rs 20-crore worth orders in a month through its same-day delivery service.
- Paytm bets big on furniture, bringing on board brands in large appliances and furniture segmentThough furniture and large appliances were new categories launched by marketplaces Snapdeal and Flipkart in 2015, fulfillment through offli...
- White goods manufacturers like Whirlpool and Godrej may go e-commerce way to push up salesThe success of smartphone sales online — accounting for 15% of the total — and a recurrent slowdown in demand for white goods has promoted ...
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