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MONETISATION IN MUSIC
Universal Music adopts China playbook to drive paid music streaming in IndiaUniversal Music Group will introduce a 72-hour premium release window for new music.This strategy aims to boost paid streaming subscription...- YouTube rolls out AI search, Shorts upgrades, creator tools and more in major update in JulyYouTube is introducing new AI tools and improved content discovery for viewers. Creators will benefit from enhanced features and expanded m...
- Look at them look at you: For a low-privacy, low-consent society like India, AI glasses pose risks that outweigh benefitsAI glasses are emerging as a new computing platform for companies like Meta. These devices continuously capture audio and images, raising p...
- Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Bodhi Tree Multimedia bags Assam government mandate to build state OTT platformBodhi Tree Multimedia will spearhead Assam's official digital content platform, a significant move into platform ownership and recurring re...
- Inside Zepto's profit push ahead of its IPOZepto's upcoming $1 billion IPO highlights the quick commerce sector's investment surge. Despite strong order volumes, Zepto's aggressive l...
- Unleash anime spirits: India must tap the fast-growing global animation market as part of its orange economy pushAnime's global appeal is skyrocketing, with international markets now driving over half of its revenue. This boom is fueled by streaming pl...
- Former Tips Music CEO Hari Nair joins AI content protection startup ContentLens as strategic advisorContentLens has appointed Hari Nair as a pro bono strategic advisor. Nair previously led Tips Music and held roles at Sony Music India and ...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
- India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
- India gets its first AI music company, but there's a catchPaRa Music, India's first AI-powered music company, has launched. It uses AI and human creativity to help Indian music reach more listeners...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Saregama doubles down on premium music IP even as it eyes AI monetisationSaregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is...
- Spotify aiming for a 'ChatGPT moment' in music and India is central to the planSpotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...
- Times Music acquires Catrack Entertainment, doubles down on Punjabi catalogue strategyTimes Music has acquired Catrack Entertainment, a significant move to boost its regional music collection. This deal brings a valuable Punj...
- Airtel plans to monetise offerings under Wynk appBharti Airtel, India's second largest telecom operator, plans to monetize its music streaming app, Wynk, by capitalizing on its creator eco...
- Airtel launches Wynk Studio to support independent artists; earmarks Rs 100 croreOn how Wynk Studio will help the artists, Nair explained that it will allow users to directly launch their music on the Wynk music app, whi...
- Eros inks strategic deal with T-SeriesEros International Media Limited, has entered into a strategic tie-up with music company T-Series for a part of its forthcoming music slate.
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